Lennon Bone coaches a freelance artist on selling online. Define your superpower, post 80% personal content and 20% art, show work in backgrounds, explain why it matters, and use a simple call-to-action like "send me a DM" to close sales.
I'm trying to sell more of my art as a freelancer online, and I really need some help. Okay, I got you. So I want you to think first about your superpower. What makes you different from other artists? You mean like, my art style? Yeah, your art is part of it. But how can people identify with you as a person? Because we want people to relate to you as much as they do the art so that they trust you and want to buy. Okay, got it. That's great. How do I actually make money with that superpower? Fair question. I want you to think about 80% of your content being about connecting with somebody, just like we talked about. Letting them know who you are, what you're all about, and why they would align with you as a person. And if you're selling your artwork, you can show your art in the background of these videos as well as your process videos, which you're probably already doing 20% of the time. You're going to sell your work, but make it really simple. Talk about why it matters to you, why you hope it matters to them, and then just let them know, like, hey, if you like this, send me a DM and we'll talk about it. And that's where you can give them all the details. Yeah, thanks for the advice, but.
