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Smiley Face Turns 50.

26 Apr 2022 · 1 min

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Lennon Bone marks the smiley face's 50th anniversary, correcting the myth that Forrest Gump created it. French journalist Franklin Loufrany trademarked the symbol, and Smiley Brand partnered with graffiti artist André Saraiva on 2022 collaborations across 50+ fashion and beauty brands.

Questions this video answers

French journalist Franklin Loufrany.

Graffiti artist André Saraiva (transcript spells as ‘Andre Serravana’).

More than 50 fashion, lifestyle and beauty brands.

"take the time to smile."

Chapters

Did you know that our beloved smiley face turns 50 this year? I am only 40.
Fifty years ago, Forrest Gump discovered the smiley face. Actually, I'm about to break your heart. Forrest Gump did not discover the smiley face. I'm sorry. I know. As stated on artnet.com, the smiley was trademarked by French journalist Franklin Loufrany. In 1972, to celebrate its 50 year milestone, Smiley Brand recruited the legendary graffiti artist Andre Serravana to make his own iteration of the iconic logo. They'll be putting these new smiley faces across all kinds of collaborative collections with more than 50 fashion, lifestyle and beauty brands for the spring and summer of 2022. The brand says that Smiley's mission has been to spread good news, and its founding mantra of take the time to smile feels more needed now than ever. I could not agree more.