Lennon Bone says artist websites fail because they don't function as sales pages. Ask yourself: is it clear what you're selling and how to buy it, is the benefit obvious to viewers, and can people easily understand the story behind the work.
The key takeaway for artists that are trying to sell their work on their website. If your website isn't treated like a sales page, you're going to have problems. I see a lot of people that their website is essentially just their bio or you know, kind of a rundown of like who they are and what they make, but there's no reason for someone to buy. Go take a look at your website and ask yourself these three questions. One, do I understand what I'm selling and is it really apparent how they can buy it? Number two, is it apparent what the benefit of the art is for the viewer? And number three, is it easy to understand what the art stands for or what the story of the art is? If not, maybe go check it out. See if it helps you at all. For more tips on how to grow a community that supports your art both emotionally and monetarily through connection and not just attention, give a Follow I'd love to have you.
