Brad SchipkeFounder of Broken To Unbreakable

The beliefs that you repeat consciously or unconsciously become your life

5 Aug 2026 · 1 min

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In this monologue Brad Schipke explains that the vast majority of our thoughts are driven by unconscious beliefs, and that these beliefs shape our actions and life outcomes. He argues that to gain control over one’s life or recovery, we must first become aware of these hidden belief patterns. Changing them requires a two‑step approach: first, a logical challenge that questions and replaces the negative belief with a positive one; second, an emotional process that releases the lingering negative charge attached to the old belief. By completing both steps, the new belief is reprogrammed on a subconscious level, leading to automatically more positive thoughts, healthier actions, better results, and ultimately a transformed life.

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The beliefs that you repeat consciously or unconsciously become your life. So if we want to take control of our life or take control of our recovery, what we need to do is become aware of those beliefs and aware of those thought patterns, because 99.9% of the thoughts that we have are unconscious and it's dependent on the beliefs that we hold. So we first have to become aware of those beliefs, and then we have to actively change those beliefs. And oftentimes changing those beliefs is a 2-step process. One, there's the logical changing of the belief where we question, challenge, and change the negative belief, and then we install the positive belief. But there's also the emotional journey where we have to release all of the negative charge to that negative emotion. When you do that, you reprogram your beliefs not just on a conscious level, but on a subconscious level. And then the thoughts that you start to have automatically are more positive, and that changes your actions, which then changes your results, which then changes your entire life.