Brad HartI help 7-8 figure entrepreneurs scale faster with AI, masterminds, and results-driven systems | Founder of Optimus & Repurposefully

Custom messaging and intelligent sorting of leads at scale - it's here. #AI #Sales #Business

Name: Custom messaging and intelligent sorting of leads at scale - it's here. #AI #Sales #Business
Uploaded: 2025-07-29T17:24:20+00:00
Duration: 47 s
Channel: Brad Hart
Description: This short YouTube monologue (by Brad Hart) argues for a three-bucket approach to funnel segmentation: ~5% of leads are qualified and ready and should go…

29 Jul 2025 · 1 min

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0:47

This short YouTube monologue (by Brad Hart) argues for a three-bucket approach to funnel segmentation: ~5% of leads are qualified and ready and should go immediately to sales; ~25% are qualified but need middle-of-funnel nurturing content; ~70% are poor fits and should be sent to affiliate/referral offers or removed. The speaker recommends using data-driven intelligent sorting and continuous recursive training to automate routing, save salespeople time, and improve message relevance.

Chapters

There's 5% of people that are qualified, interested and ready to buy right now. Those people should go right to the sales team. Do not pass go. You're getting on a sales call, but that's it. 25% of people are qualified and interested, but they're not ready to buy right now. And if you start putting them on sales calls, they're going to back off. They're going to get irritated that you're sending them 58 text messages. They're going to get irritated that you're giving them the wrong message at the wrong time, because they're asking you for middle of the funnel content to build trust so that when they're ready, they'll come to you first and they'll buy from you. And then there's 70% of people that are coming through your funnel that were never the right fit. And they're not going to buy, they're not qualified, they're not interested. Those people should go to an affiliate offer, referral offer, or if they're not engaged, to get off your list because they're not helping anybody, including themselves. So just these three buckets could help save you a lot of time and your salespeople a lot of time because they're not having to worry about who's qualified or not. You don't have to do it the old fashioned way because they're giving you the data and you're sorting it intelligently. And you can always continue to recursively train this.