Day 5 of the 21 Day Build A Mastermind Challenge

What's up Everybody? It's day five of the Build a Mastermind challenge. 21 day challenge that is designed to help you build and launch and scale your very own mastermind. So that's really exciting and we are going to get right into it. So day five is all about your target, niche and market. Niche or niche? Is it niche or niche? I never know. Who knows? Whatever you like. So here we go. We're going to go ahead and present and we're going to share. Okay, cool. So here we are, we're on day five and I want to go ahead and talk first about the offers challenge. Now I kind of dropped some hints about this in day one, but if you haven't already, what are you waiting for? Get over into the Facebook group and check it out. It's at that link mrbls co offerschallenge Capital O, Capital C so that you don't get the wrong link, but you can just go into the Facebook group and it's actually pinned to the top along with the Mastermind cheat sheet, which are both very valuable. So it's an entire, it's an entire five day challenge. It's just focused on creating offers which I highly recommend. And of the four loss leaders, which loss leaders should be capitalized because it stands for leads, offers, sales and systems. This is the one that people seem to struggle with the most. It's also one that makes the most difference when people are having struggle with sales or marketing because they're not clear on their offer, they don't really understand what it is that they're doing with people and they can't communicate it. Even if they are understanding what it is that they do. They're communicating effectively using the five different influential stages of language which we go through in day four of that five day challenge. So I really recommend you checking that out and doing the exercises and really getting clear on that. And these are things that are going to, you know, you're never going to just do it once and it's done. You're going to continue to iterate this offer over time. So it's never just done and dusted. It's always a hypothesis, working theory or something that you continue to experiment on. And when you get new information, you make new changes and you get better results. So continue to dial in your offer. As the marketplace shifts, as technology shifts, as people's interests and tastes shifts, you're going to be continuing to upgrade your offer because otherwise you're going to go out of business. Simple as that. So evolve or Die, how can you become more adaptable? And make sure to work on those loss leaders. Remember, generating leads, crafting offers, selling and systems are the four key skills that if you're less than mediocre at, you're not going to do well in business. So really important to understand those as the entrepreneur. So little quick snippet here just so we have some value here in this video. So you're going to be asking questions like, who are the people that you're here to serve? Like, how would you describe them? Like a character in the play of your life, right? Who are they? What do they care about? About what is their desired result or transformation? What kind of pain are they in? What kind of problems do they have? Is it health, wealth, relationships, status, supporting, something that matters? What do they desire? What do they crave in their life? What do they want? Do they want companionship? They want a sense of accomplishment? The more the better. You want to understand these things about your client avatar so that you can speak directly to them as if you're having a conversation, using the words that are in their head. And to go ahead, what you want to understand is, is what do they do, what do they read, what do they shop? You know, where do they shop? Online, offline, what sites, what stores, what do they care about? How do they spend their time, who do they hang out with and who do they already align with? Meaning what influencers do they follow, what events do they attend, what publications do they read? Whose courses have they already taken? Because you want to understand that. So you can not only use and borrow some of the languaging that they have from their market research and use it in your own copy and messaging with your own twist, obviously. But using the words that they have already found to work can be a really good basis for generating your own copy. And then additionally, you can use that for targeting ads. Right? Let's say you have a heavy alignment with Tim Ferriss and a lot of what you talk about is life, hacking and travel and all the things that Tim talks about. Well, then it's likely that your audience will be attracted to the message that you're giving. And you can use Tim's audience as a focal point, the tarot babble, if you will, to start targeting the people that you need with your Facebook ads, with your Instagram ads, and make sure that Facebook is starting with a warm audience that would understand your message, would understand what you're offering, so that you can begin to train that algorithm to serve better and better and better leads and better and better clients as a result. So these are the, the beginning steps of that journey. So that's it for this day. And if you want to go further, faster, as always, you can go to buildamastermind.com, check out the case studies, the testimonials, you can book a clarity call, fill out the application, we'll jump on the call with you and see if this is a good fit. This is a very elite program. We only work with a certain number of people. So if you are interested, please do jump in and show your interest. Because I'm excited to work with people who want to move farther, faster and they're not afraid to spend a little money to do so. So that's the essence of all businesses. I'm willing to invest my time and energy in you if you're willing to invest some money into me and some time and energy as well. Because nothing comes from just buying. That's just the first step. You actually have to do the work. And my clients do the work. They don't stay stuck. They do the work, they get results and it's awesome. I'll tell you more about that later in the challenge. Alright, guys, talk to you soon. See you in the next day.