Brad Hart argues creators lose money when they give away time to people who won't pay. He suggests using courses and masterminds to filter out low-value customers, and building an AI-powered content system to find and keep paying clients instead.
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I've got a warehouse of my inventory. I can't let people sneak in and just grab whatever they want and walk out. That would be stealing. Right. So if I had a physical product, that would be the scenario. But we're allowing people to do that with our time, all the time. And yeah, we're getting leverage with courses and masterminds, whatever we're doing. But if we don't have a system by which we can weed out the value takers and the battery drainers and track the people who actually value paying us and building a relationship with us so we can solve problems long term and not just get quick hits, then we're. We're failing. Right. And that used to be content. That was the system. And now it can be content with AI. That's the new middle of funnel, in my opinion.