Short instructional YouTube clip (Part 2 of a series) by Brad Hart on creating effective offers. Emphasizes building rapport, diagnosing where a prospect currently is and their objections, and explicitly asking permission before explaining an offer (example permission script provided).
Chapters
How to create an incredible offer. Part 2 permission. Now if somebody came up to you in a bar and just started talking about themselves and saying give me your number, you'd be like, get the hell away from me, creep. That's the same thing we do with our offers and that's why it doesn't work. You have to build the right amount of rapport. You got to make sure you understand where people are wanting to go and where they are right now and any objections or obstacles standing in the way before you pitch. So the way you do that is you make sure to check in with your client and you ask for permission. And hey, based on what you told me so far, I think I can really help you. Would it be alright if I explained to you what we have to offer and how that works and everything? And if you get a yes, you're good to go and we keep moving on to the next piece. Stay tuned for the next part of this video.