A short coaching monologue by Brad Hart about structuring high-ticket service offers around human-centered storytelling. He advises using at least three client case studies (beginner, intermediate, advanced) told as hero's-journey narratives that include struggles, breakthroughs, humor, and emotional range to enroll prospects. The clip closes with a preview that the next video will cover pricing.
Chapters
My favorite part of creating an incredible offer is people. I'm so excited to share this with you because this is why we do what we do. If you want to sell high ticket, well, you're selling to humans, right? And you want to actually help these humans. You want to make sure they get the results that they're looking for. So I love this part of the offer. It's where you get to brag about all your incredible success with all your incredible clients, and whether you're working on a new offer. You've been doing this for years. This is your time to shine. This is your time to share all the incredible stories. And I pick at least three. I want to give people a beginner case study, an intermediate case study, and an advanced case study because I want them to understand the journey, the hero's journey, your heroine's journey that people have gone through from where they're at now, right? Which is who you're probably talking to, right? They're at a place in their journey to where they want to get to, and other people who are just like them who have gone through the trials and tribulations. And you don't have to sugarcoat it, you can tell them that they struggled, you can tell them that they overcame different problems, but ultimately they got there. And that's the most important part. So when you're telling these stories, make it like a hero's journey. Talk about the struggles, talk about their breakthroughs, talk about their ups and their downs, but ultimately talk about their success. And make sure you share at least three stories that really give people a gamut and a range of emotions that they've gone through. Some ups and downs, throw a few laughs in there, a few bits of humor, make it really fun. So by the time you get to the end of the stories, people are completely enrolled and excited to say yes to your perfect offer. Alright, that's it for this one. Stay tuned for the next piece, which I think is going to really make this entire series sing. You're not going to want to miss this. We're going to talk about pricing, which is where most people have questions. And I'm going to make this really easy for you to ask for money and integrity and make more than you ever thought possible while helping people more than you ever thought possible. I'll talk to you soon. See you on the next video.
