Brad Hart on email outreach: test your copy, find your contacts, then decide whether to automate or send personally. He uses Gmail instead of platforms like GoHighLevel to avoid spam filters and respect people's inboxes, treating outreach as a human act, not a broadcast.
Chapters
You know, you're less of a human doing and more of a human being. Right. So if you want to reach out to people friendly, send them a nice note, you can do all that. So went through emails, got it all that found three more, found another three on the next test and finally we went and built the emails for them just like before. I went through a few different more versions on this because I really wanted to be tight, but this is just me talking back and forth with okay, tweak that, change that, that's not true, blah blah blah. But it was like 95% of the way there to start. And then we were able to send as well. And I can send through gohighlevel or I can have my assistant send through my personal gmail. I opted to go through personal gmail because I didn't want to figure out all the thinking having to worry about them being DND and not getting spammed because these aren't people in my database. So I want to be first, do no harm, right?