Short YouTube marketing tip by Brad Hart explaining the third 'P' (Promise) in his six P's offer framework. He instructs creators to state a single, clear, concise, and compelling promise that specifies what you'll do, how you'll do it, and the timeframe (example: help entrepreneurs add six figures in profit in 5–10 hours/month). The clip emphasizes making the promise both logical and emotionally appealing to hook prospects.
Chapters
The six P's in an Offer Part three, the Promise this is the make or break part of your offer. This is the part where you tell them exactly what you're going to do for them, how long it's going to take, what methodology you're going to use, and make sure that they understand it in one complete sentence. For example, we help entrepreneurs to add six figures in income, in profit, to their business in five to ten hours a month. That's a pretty solid offer, right? And then the rest of the P's are going to help you to back up that offer, both logically and emotionally in your prospect's mind. So when you're guiding, you got the permission and now it's time to make the big promise. Make sure it's clear, concise and very sexy, because otherwise the rest of your pitch is going to fall flat. But this is your opportunity to hook somebody in by giving them the promise of what they ultimately want. It might be a health challenge they want to solve. They want to lose weight or gain muscle. It might be a relationship that they want to change or improve. It might be they want to make more money. It might be they want to make, you know, better decisions with their investing. Whatever it is, make sure that big promise is sexy and really encapsulates what you're going to do for them, how you're going to do it and what amount of time. Okay, that's it for this one. Looking forward to seeing you the rest of the series. Stay tuned.