Make More Marbles LIVE Podcast | Brandon James Duncan

On the computer, you know, like, this visual to do, like, a Facebook live from, like, webinar is now streaming live on YouTube. Oh, my God, I'm so excited.

What's everybody. Welcome to Make More Marbles. Welcome to sunny San Diego, California. Not so sunny today. Let me get this. Let me get this recording.

There it goes.

It's. I gotta. I gotta kill it over here because it's gonna go crazy. All right, all right, all right, all right. Brandon James Duncan, the rarest of breeds, the rarest of lives, my friend. Welcome to the Make More Marbles podcast. We are super excited to have you. Can you hear me? Can you see me? Everything is working on your end?

Yes, sir.

Fantastic. Okay, let's jump right into it. So, Brandon, what has brought you to this moment today in your life, and what is the mission that you have for the world? What are you trying to share or give or contribute to the world right now? Man.

Starting off deep. I love it.

Yes, sir. Go right in.

Love it. So, wow. You know, I was just having this conversation of someone else actually a couple days ago because I was in a group. And just to kind of illustrate that answer here, I'll give an example of something recent. I was in a group with four. Well, yeah, four total people that all met online virtually through Facebook. Right. And so we're in this, like, real life moment, connecting for the first time. And we're having that conversation of how did we get here, this moment to this actual moment in time, this present moment where we're engaging in this experience. And so to answer your question, it's just that it's engaging and connecting through social media, putting myself out there about four years ago, four and a half years ago, and going through some different experiences that I was seeking, right, like, to essentially find answers, to experience things that I was looking to experience for certain outcomes in my life. It put me in this powerful spot where I started sharing stuff on social media about four to four and a half years ago. And that started this journey of connecting with other people through sharing, through being open, through being vulnerable, which brought me to where you and I are sitting here right now, having this experience right through us connecting digitally through social media and then cultivating that relationship into something more meaningful and investing into that relationship. And really, that's the ethos that kind of drives my life from both the personal things that I do, whether it's being a father, whether it's being an athlete, whether it's just being an adventurer out there in the world, and the professional things that I Do, working with clients, trying to make a positive impact. It all comes back to the driving force being connecting with others so that I can impart and impact some type of positive change, positive imprint, positive expression into the world.

I love it, man. And you said a lot of great stuff here, so let's just start with the beginning. So I'm glad that you said you met those guys on Facebook and not Grindr. That's my first joke that I wanted to add to the podcast. Anyway, I just invited some wonderful people from Facebook too, so we'll see who shows up. By the way, guys, we're doing this new on Zoom with a live broadcast element and, like, people can jump in and be attendees. It's pretty cool. So I'm super excited. I'm like a kid in a candy store. I wish this was exciting the last three years because I can bring wonderful people to you live from the world, into Facebook land, into YouTube land immediately. With no sensors, no filters, we get to get questions from the audience. It's going to be a brilliant experience. So I'm super excited about that.

Love it.

I have a question to kind of frame my next question. What was the exact moment when you felt compelled to start sharing your story and you're a father and you're a leader and you've done Kokoro and you worked with Mark Devine, a lot of really heavy hitting people. What was that first moment where it was like, all right, I'm going to take this because I know what it is for me and I can share my experience too. But what was that first moment where there was such a fire in your belly? I got to start sharing with the world? And can you tell us about that experience?

Yeah, for sure. That moment that you just described was absolutely. It was in April of 2014. And so it was after I had already started sharing a little bit, which the original sharing came simply just because I felt I had some things I needed to say? Right. But that wasn't really the big catalyst. The big catalyst came in April of 2014 when I went through Wake Up Warrior and I went through my first Warrior week with Garrett J. White and all the guys in that amazing, amazing brotherhood that I got to be a part of. It was coming out of that four day experience, getting my ass kicked, getting all of my lies and all of the facade that I'd created over the years, like all these inner stories, getting all that shit just completely wiped out because I had this experience where I had to be vulnerable. I had to be honest because I Couldn't hide. You can't hide in that space. You can't hide behind the stories and the facades that I had created throughout a lot of my life. And so it was coming out of that experience that I realized, like, I have to share this. Like, there are men in the world that are doing the same things that I have been doing that need permission. They need permission to share their truth, right? Like, really what's going on for them. The pain, the challenge, the adversity, whatever it may be, they have to, like, have an example. They have to have someone else, like, open that that space. And so it was coming out of Wake Up, Warrior that I felt this driving force behind me of I have to do this. I have to share the stories, the experiences I've been through, because there's other people out there in the world that are in a place of pain and suffering. And if I can share what I've been through and what I've experienced, and it can give them some strength, courage, permission, whatever they may need to, like, to step into their path of pursuing a healthier, stronger, better version of themselves, then I have to do that. And so immediately coming out of that, it was just writing, you know, with my thumbs, this kind of writing, but nonstop. It was just flowing out of me, you know, flowing through me. And it was a. It was a beautiful experience.

You're the fountain and not the flow. That moment of clarity, the flow is coming through me. It's like I'm a vessel. And I always say that it was actually something that I was instructed to do, just to give it a try. Just like from a Thomas Blackwell. He's my speaking coach. Great guy. He sells millions of dollars of infusionsoft all over the world. And he's just the best storyteller that I've ever met. And I could tell stories about him all the time. But one of the things he says is like, Brad, when you get up on stage, we actually came up with an acronym about this. Vases. You have to give acknowledgement to both the crowd, but to also the fact that you're a vessel, right? At the end of the day, it's not your message. It's not your intelligence, it's not your creation. It's a co creation with the divine right. It's like it's coming through you and serving the people you want to serve. So his incantation is, I hope that you get what you need to get from this time together right now. And that's my prayer, right? Is that I can be a Vessel for you to get what you need to get the permission, the inspiration, the motivation, the overcoming of whatever it is that is holding you back from being that big, bright, shining lighthouse that you need to be in order to lead the world towards a better place.

I love that.

And so many guys, so many guys I've met, and especially in this community, right. We're down in San Diego and there's some really wonderful switched on people here, but like Peter Scott went through Wake Up Warrior and he's been mentored by Garrett. Well, and I saw Garrett speak at Funnel Hacking Live, for example. Down here, I'm just trying to think of some of the others that have done it, but all of these wonderful people, it's like we're the Avengers, right? Like Peter's flying around, you know, what would you say that your big causes.

For me, it's pain to power. And pain can be anything. It could be some form of physical pain, it could be emotional pain, it could be spiritual pain, it could be anything. Adversity, challenge, a hardship you're trying to conquer in life, but you're having challenges around that. So you carry this pain and it's instead, let's transform that pain. Because I believe that in, in all pain exists a gift. There's a gift, there's a lesson. There's a beautiful opportunity deep, deep, deep within that pain. And sometimes it's really hard to find, but when we tap into that and we learn how to process it, how to work with it, you know, how to take that to the next level, it actually turns into power. And so for me, it's that journey. It's that journey of pain to power.

I like it. And there was a great quote that I just want to add to that, is that if you can be grateful for your pain, what the heck in life can stop you, right? If you can be grateful for that experience of going through that pain, because it's literally turning you into the person you needed to be so that you can have the things you want to have and do the things you want to do. It's not about having things right, but it's like this interesting kind of vibe. Mike Sherbakov is another man who I consistently talk about because he's the kind of guy, he's a veteran. Thank you for your service, Mike. Uh, and he's. He's just a guy who lives and walks his talk. He makes me want to be a better man. He makes me want to live at the utmost levels of integrity. To be an example. Um, and one of the things that he talks about all the time. He has a lot of great sayings. Uh, but I think the one that stands out most to me is that, you know, you can't play small in life, right? You gotta, you gotta go for greatness, right? If you're not here doing the things that you need to be doing, you're robbing the world of your gift. And if you're not being that person, you're not doing those things, you're not giving what you can give. How can you ever expect to have anything? And so we kind of have a similar philosophy of this. You know, people say, oh, be do have, it's really be do give. And then the have is like, it's a non, it's a no brainer. You have everything you could ever want. But if it's not coming from a place of contribution, it's, it's not sustainable, really.

Right, absolutely agree with that. And I just want to add when you talk about like the quotes, and I mean, we could throw quotes in here for days, weeks, months, right? But there's some very powerful guiding light within a lot of these phrases, you know, that we toss around and these things that we say. And one for me that I just want to echo what you said with is if I never went there, I'd never be here. So often people get trapped and think that, gosh, I wish I never went through that. Like, gosh, that, that's, that that sucked or that was really fucking tough or whatever the it was. They, they, they frame it in this way where they're not grateful for it, you know, but when we actually take a step away from the emotional attachment to it around the story that we created, right? That has this negative effect. And we look at the blessing that if we didn't go through that we wouldn't be in this present moment. Like everything you've been through in your life, however you wanted to label it or storytell it, is what brought you to this moment. And for that we have to be grateful because without it, we wouldn't be here. And so for me, like, that's a big one. It's a really big one that I like to focus on and I like to use.

Yeah, so for the Avengers, right? And I'm fighting scarcity and Peter's fighting fear, rational fear. Perception of scarcity, rational fear. The pain story being disempowering story versus an empowering story. Mike is, is playing small. You know, we got to figure this out. There's definitely a cool metaphor here for all These wonderful messengers.

I don't know, man.

I just want to be Nick Fury and like, facilitate the old thing.

I'm just going to be.

I love it. Yeah, I love it. That's actually a good one to be Captain America. Mike's definitely Captain America. Yeah.

If I had to choose one, like, Tony Stark would be pretty cool.

That would be. Right, that'd be pretty cool.

Like, I think any guy on the planet would choose Tony Stark.

Well, it's a race. Like, you got to be the first cool billionaire, right?

Yeah.

Right. I think Kyle might be. Or not Kyle. I'm sorry, Kurt. Rather a little bit ahead of you.

On that one, but slightly.

But yeah. So that's rad. And honestly, like, and that comes back to kind of my mission is like the best relationships I've ever had. And I'm a relationship guy, right. I'm a supporter and wealth. Like, my whole credo should be, you know, I don't need to know everything if I know everybody. If I could give one thing to the world to understand that relationships, when they're generative, really all that means is like, you're okay by yourself. I'm okay by myself. We have everything we need, but we come together. We're greater than the sum of our parts. That's the basis of any fruitful generative relationship. And we will all be fine doing our thing, helping the people we help and our niche and everything like that. What I really think would be cool as a value add for this community and for this. This community of influencers that I've cultivated around the world. And all these relationships that I really haven't tapped into the full potential of is like, how can we all collaborate together in order to share messages? So we all have our sovereign brands. You got Rare Life, I got Make More Marbles. Mike's got the Greatness foundation, yada yada yada. Peter's got the fearless life experience. And I urge you, like, whatever niche you're trying to conquer or go down or whatever road you're traveling right now, check all those out. They're incredible resources. But what if we could all come together as well and create like a mutual, you know, collaborative type of thing where it's not like, oh, you know, this. Now the other thing, it doesn't get bogged down, you know, in all of this he said, she said deal making crap where it just never goes anywhere. Like, how can we come to this with the same level of clarity? Like the conversation around sexual consent in north county right now, they're having these Wonderful, you know, conversations around boundaries and about, you know, yes, saying, you know, yes meaning yes, and no meaning no. And there's no maybes and thank you for taking care of yourself and all these wonderful things. I'm like, why are we having these same conversations in the business world where people get screwed over, lie, cheat, ends up in lawsuits, in court all the time? It's like, that doesn't need to happen, guys. Competition is not helping anybody. If we cooperate, we can create more for everybody. And that's the whole make more marbles philosophy. So, like, for me, I want to be having those conversations with heavy hitters like you. And I know I've been talking a while, so I'm going to let you jump in here and just kind of share your thoughts on that whole chunk of brain download that we just went over.

Yeah, well, first of all, I love listening to you talk, so you've got some good shit to say, so you appreciate it. It's powerful stuff today.

So let's get.

You know, I want to, because I very much like you. I really value people and I value relationships. And my journey over the last three or four years of being in this world that we're all in has been based around the relationships. And so I want to bring one of my very valued relationships into this conversation because it's very relevant. And that's Wesley Chapman from Human Project, Human Gathering. And Wesley, you know, he had an event a while back that I got fortunate to be at, where the whole premise of it was have conversations that matter. And he brought into that room, I mean, some of the world's heaviest hitters. Peter diamandis, among drug Dr. Drew, Cash Warren, Jamie Will, Tom Bilyeu, like all these massive, massive, you know, influencers and entrepreneurs and movers and shakers, right, Making huge, huge waves in the world. And the conversations that were being stimulated in that environment were based around education, based around the youth, was like the main commonality across the board. And so what I've started to discover, like, if you want to bring together a community of powerful people and you want to have conversations that matter, what I've noticed is that typically when that happens, the focus gets to be around the youth. Right? Because that's where we can really start to impact some changes. But as you just said, there's challenges that we all have at different levels of our life and in different buckets of those. Those areas of life, too. So my thought is collectively, you know, through community and through collective kind of consciousness of relationships, you know, we identify areas of Life that are, no matter where you are on your journey, no matter what age, these are of prime importance and a value to invest in education, whether you're 60 or 6 is going to be important because at 60, the education may be more around retirement, maybe more around financial planning for your. For the next stage. Right. But at 6, education still exists, and it's something completely different. Same thing with, with health, with mental health. Right? And I don't mean in a. In a sense, I mean just like neurological health. Right? Thinking, healthy thoughts, mindset, things like that, relationship health. We identify these buckets of life that you and I tend to focus on every day in our daily life. But a lot of people get caught up in the grind, if you will, of work, of life, of marriage, of all the different things they're tussling with, and tend to forget to invest and learn and grow in these areas. And so that's, for me, like, what I found and what I'm really passionate about when it comes to these relationships is bringing together people, creating a collective community where instead of, like, having this, like, well, let's choose a topic that we can, you know, focus our energy on here. Like, let's choose the 4, 5, 6 really big buckets of life that everybody has, no matter what age you're at. And then from that, like, let's invest. Let's pour into those buckets the things that are, that are specific to us. Like you have areas, your zone of genius that you're really good at. And so perhaps you pour that into those buckets, right? I have my areas that I practice and that I focus things on. So I pour my experience, my knowledge into those buckets. And collectively, we're all filling the buckets up at a collective level. Yet we're still able to tap into our, like, our background, our experience, our passions, and not have to make these compromising kind of agreements that may limit our gifts. And instead we're able to really exercise the gift. And, you know, there takes some management, some different things around that and make an impact from 6 to 60.

Right.

It doesn't have to be like this one area. And that's, for me, like something I've actually considered creating. It's challenging, it's tough. It's. There's a lot of things moving parts, as you know, but that, that would be something that would be very powerful, I believe, with the right people. And I don't know what the bigger outcome of that would. Would have to be, but I agree, man. It's, you know, bringing together people of influence and people that have that opportunity in that platform. It's what we all need. It's. It's what will really serve at a high level. So separate conversation. When it's time to have it, let's create it.

And I'm always, like, thinking of new ideas, and it really just comes down to bandwidth, right? We always talk about that capacity, our team resources, right? Who's your team playing for? Is your team growing and contributing, or is it just, you know, selfishly being squandered? And your team is really simple. It's your time, your energy, your attention, and your money, right? And the value you confer on it really becomes the impact that you can have. So we always talk about the entrepreneurial life cycle, right? It's like, what do entrepreneurs really do? Well, they take resources. And we just talked about resources, not just money. There's tons of resources and currencies in the world. They take them from areas of low yield to areas of high yield. Investors take resources from areas of high risk to areas of low risk. And balance of diversification of income and investments can create sustainable zebras, which, if you're ever in Africa, you go out into the Serengeti and you see one zebra and you're like, oh, that's really cool. I've never seen a zebra before. And then you see 5,000 fricking zebras for the next 10 minutes, you're like, all right, forget zebras. There's too many of them. Guess what? Zebras have something that unicorns don't. Well, first, they're real and they're plentiful, but they have a herd mentality. They, you know, if one goes down, there's plenty more to take its place. They have adaptability, right? Their stripes are made so they can't be seen by lions. They're sustainable, right? We can make more zebras. I still have yet to find a unicorn. I've been looking. So, you know, this is kind of a conversation that's happening around Silicon Valley right now. It's like the zebra versus the unicorn. I think it's a really interesting conversation to have, is how can we build more zebras? And I think one of the ways is that we can share the risk, right? It's risky to build a platform. It's risky to spend money on ads with no good game plan, or if you're missing pieces of the puzzle and you don't know what you don't know. And Brandon, as you know and most people on this podcast may know already, is that what you don't know that you don't know can fill the universe. And in fact, it does.

Absolutely does.

How can we all kind of start playing and contributing our own little thing into your bucket or our bucket or the collective community bucket or however we want to do it. Maybe it's a Trust or a 500 or whatever it is, you know, where we can all bring, you know, like, I love David Steele. He's one of my favorite guys here in the county, in north county. And he has a beautiful home near the ocean. And sometimes we go over his house for dinner and we all bring a dish or some contribution, and thankfully they tell us what it is. I don't have to think about it. I just get 20 limes or bring a dish, whatever it's going to be, and I just. I sort it out. But everybody, as a result of coming, we have 25, 30 people, sometimes has a full meal and nobody had to take the risk of setting all of it up, of maybe nobody shows up, of I spent all this money and now I have all this food and it's too much to eat. Nobody takes any risk, but everybody gets a bigger reward. So how can we make the potluck, so to speak, of influence, positive influence that really shapes the world and helps. Well, not just any yahoo. Like there would have to be some sort of criteria or system, but really I think it comes down to the relationships. Who are people being 100%.

You said two things as part of ending that that I want to touch on. And that's criteria, right? And the system of it that you have, like, what happened that made that dinner David steals successful. You had clarity. You knew, like, hey, this is what Brad brings, right? You may not have even known what everyone else brought. David had a system of accomplishing this. There were the relationships. You said the word relationship, right? Like, there's very specific things necessary. And I like to look at these as like the key. These are the keys necessary to accomplish the task at hand. But if you don't know what that task is, if you don't know what that outcome is, right? Like what you're actually trying to accomplish, that's the clarity piece that I think is so important in anything. Any conversation that we have in life has to involve clarity. And I believe that if we have clarity of purpose, meaning in that moment or in that group setting, whatever it may be, if we have clarity of what we're trying to achieve, what do we want to accomplish? Okay? And if it's this collective community making a big contribution to the world, well, there needs to be clarity. What do we want that accomplishment or that impact to be? Obviously, it may be a lot of different things. Yeah.

What does it look like when we see it? Like, how do we know?

Like, how do I. Yeah. Oh, it's a zebra. Somewhat measurable. Yeah. Like, there's a unicorn, you know, Because I still believe in unicorns, by the way.

Okay.

Yeah. I actually have a picture of a picture of a unicorn somewhere else.

If you could take a selfie with a unicorn, I'd really like to see it. You mentioned a lot of things.

Accomplishment.

I think the Kukoro coin is more impressive based on the word.

It's right here.

Yeah. Show the audience, man.

Let me grab it.

If you guys aren't familiar with Kokoro, real quick, while I grabbed it. Kokoro is a. Is basically a miniature civilian version of Hell Week that Mark Divine runs. And it's. It's really fascinating. I'm working up to it. Kokoro is just an incredible experience. It's 50 hours nonstop of just beating the crap out of yourself by Navy SEALs because, you know, crazy people like us want stuff to do that is challenging and fun.

Yeah, that's a. Yeah, we could dive into. That's a whole other conversation of.

Yeah, maybe we'll pin that for podcast. We're going to have you back on the.

But I just. I want to go back, actually, because I think it's very important for the listeners and the people that are, you know, looking at this. And here's two parts. One is, if you're looking at this or listening to this conversation, this podcast, now or later, as inspiration, consider that for a moment. I invite you to consider that when you feel inspired, what's really happening. And this goes back to something flowing through us. Right? You're in spirit, right? Like inspired. You're in spirit. And so, you know, whatever that means to you, just consider for a moment that you can take that. That energy, you can take that flow, you can take that momentum and build upon it. And that's why I believe, like, in the personal development world, you know, inspiration and motivation is cool. It's cool. But that's just the surface of what's available to us. Because when we actually tap in a little bit deeper and we get in spirit in the zone of motivation, inspiration. Right. And we actually take that energy and inject it into the things we're doing, that's when we actually have tangible results as a reflection of being inspired or being motivated by a conversation, by experience, whatever it may be. Back to David Steele's thing. The criteria piece I think is really important and if collectively a group of people want to make some type of impact in the world for the better, there has to be clarity of, you know, what, how, why that sort of stuff and then criteria around that and then just, yeah, common values. But in the common values may be like in the clarity piece. Right. Like I think just to make it super simple because simple is easy. You know, clarity, criteria and then system to execute. Right. Like I believe the easier and easy doesn't mean that there's not going to be hard work. Right. Like, let's make sure that we acknowledge this for a minute. Easy can be very easy. But there's still work that has to be done. There's still activities that have to be executed. I think a lot of people get confused on that because I talk a lot about on my social media, like it's really easy to achieve what you want to achieve in life. The hard part is executing. Right. But when we take a step back, we know there's no secret pill. We know the exact steps an individual has to take in any area of their life to be successful. You want to be successful in your body and in your health. Awesome. Here's the exact steps. There's no excuse like here it is. The only excuse is either execute or not execute. Same thing in business. There's no secret pill, like there's enough data like that we can go and a person, if they had the resources, which most people, if they look hard enough, they do to start any business. And unless it's a completely brand new industry product service that's never ever been done, which does happen sometimes, you know, like the Elon Musk's of the world and those guys are doing some pretty innovative things obviously, but for the most part you can, you can do anything. The information's there, the knowledge, the tools, the resources are all available. It's the execution part. It tends to separate those from succeeding and not succeeding.

You said a couple of really great things there and I want to pick them apart because they're really, I think valuable for the audience is like people misunderstimate. That's a word I just made up. People misunderstimate.

The.

Well, we'll go back and edit that out. The. The value of just 1% better. Just every day 1% better. They're at where they're at. Don't wish life was easier. When you argue with reality, you're going to be wrong 100% of the time. So wish life Was easier. Just get comfortable with how it is. Wish you were better. And the way to get better is 1% better every day. And 1% may not seem like a lot, but let's look how it compounds over a year. So it's not 365% after a year. It's 3,778% better. So any amount of effort 1% better every single day compounded over a year is 3,778% return. If you got that kind of return in anything, like what ether's doing right now, by the way, I think I'm.

Can you say that one more time? Because in like, I want people. Yeah. Like, grab your pen, Grab your paper.

This is the big takeaway, guys. Yeah.

If there was a secret pill, like, this is it. So write this down.

So just focus on whatever you're doing. Not wishing you were better. Wishing. I'm sorry. Not wishing that it was easier. Wish you were better. Right. You can't argue with reality. Reality is what it is. It's our perception of reality which causes pain or pleasure.

Right.

So my strategy for getting better at something is just focus on the 1% gain every single day. If you can get 1% better at something every single day, it doesn't become 365% after a year. It becomes 3,778%. My math wizards out there can double check my Math. I did 1.01 to the power of 365. So if that was correct, please verify. If not, then we can have another conversation about math. But I think I'm on with that.

So powerful, man.

Yeah. I just think that one key idea, like people think they have to get 100% better or 500% better, like overnight. Like that's possible. No, man. Like, you start by running up the block. How do you run a marathon, right? There's two. There's one step start running. There's no step. Two. Right? But if you start running at the end of the block, Next time you start, you run two blocks. The next time you run three blocks, Pretty soon you're running a mile. Pretty soon you're running 2 miles, 5 miles, 6 miles, 10 miles. It doesn't take, you know, everything you have, like, especially around the physical stuff. Because we could talk about this all day, guys. Like, you got. And you know, if you put a five horsepower load on a three power horsepower engine, a three horsepower engine will burn out. But your body is not an engine. If you put a five horsepower load on a three horsepower Body consistently. It will eventually grow to be five horsepower engine, and then you can up it to seven and ten and all that. But don't go for, you know, the crazy goal to start. I'm not doing Kokoro day one. I'm working up to it. Right. I didn't do my marathon on the first run. That would have nearly killed me, and it still nearly killed me. And I trained for eight months. Right. Maybe I'm just not meant for running, but I love it. And if I do it in moderation and I continually just try to get 1% better every day, pretty soon I'm doing things that, you know, I would have never even intended or imagined. So consistency wins the day every single time. Guys, I was a skinny kid with glasses when I was 12 years old. You know, I'm not the, you know, the big buff, cheerleader, high school footballer guy. I just wasn't that guy. I got beat up a lot when I was a kid and I'm in pretty good shape now. But it's a function of consistency over a lot of time. So don't give up hope.

That's a powerful word that you just said, function. And it's a word that I really, really use a lot in my life in different areas. We are designed in a very beautiful way to function right in areas of life at these really, really high levels, yet very few of us actually learn how to tap into how to access those levels of functionality. Because of what you just said, a lot of people avoid. And we'll bring some other mutual friends into the conversation. Jesse Itzler. Right. Do. Do something hard every day. Do the hard thing, the hard stuff.

We do hard stuff. Check out Jesse.

Amazing, amazing group.

Yeah.

2017 of everything turned into. Yeah, we do hard stuff. Yeah. You know, but great, great ethos and guiding guiding principles there, like, do something hard every day. Right? We do hard stuff. Grow 1% consistency, because what happens is your functionality. Whether that's your mindset, whether that's cardiovascularly, whether that's your performance in a relationship, whatever that may be, the function is a direct result of the activity, right? Like performance, right. Creates this energy, this momentum, and you're going to start functioning at higher levels. The more that you practice these activities, the more that you invest time and energy into these things, the more you're going to increase the function of those things. Fitness is an easy one for us to talk about and look like everyone can relate to.

Fitness is a metaphor for life, really.

Anything, it's everything.

It's just that consistency over time. Right. If you want the results, you got to put in the effort.

That's it.

And it gets easier when you form the habit. So people misunderstand, misunderstimate, misunderstand these things all the time. They think like, oh, you know, I don't have the X, Y or Z. Right. Tony Robbins talks about all the time. People make up excuses before they really understand what they actually have and the resources that they have.

Yeah, well, and I think people get discouraged sometimes. And you know, Gary Keller talks about in the one thing you know and illustrates it in a great, simple to understand diagram of, you know, in the beginning. Yes, the discipline required to create a new activity into a habit is very, very high. Right. Like discipline and time are kind of up at the same one. But as, as time continues, the discipline actually goes down. Right. The discipline required decreases. Yeah. The longer you consistently practice this new activity or whatever it is that you're trying to do. And then eventually what happens is the discipline is almost not even there for a lot of things. There's some that may still require a certain level. Right. But for like a lot of your basic stuff, you're trying to just change an activity. It then becomes habitual and once it comes, becomes habitual. And they say, you know, Some people say 21 days to 66 days is kind of like the range that I've heard, you know, that a new habit can be formed. Either one of those ends of the spectrum, I don't care which one you subscribe to, it's still a short period of time. In the big scheme of life, two to three months is a short period of time, or three weeks to two and a half months.

But habit you can have for the rest of your life, that produces more compounding results over time. If your habit was just to save $1 a day and have it compound at some percent interest rate for the rest of your life, you'd be wealthy by the end of your life.

This is why the conversation of daily habits is one that I tend to start, that's one of my favorite conversations is daily habits. Daily habits really determine your life. Like your entire life experience are going to be based upon the daily habits you have now. Those habits may change, right? And the daily habits are going to be based around the beliefs, thoughts and feelings. And so like, if someone wants to truly impact like some type of change in their life, you got to look at those two areas. Look at the beliefs, thoughts and feelings that have been driving your actions or habits up to this point, and then look at what are the new habits you want to create? The clarity piece, same thing as the David still conversation of dinner in the criteria, the system. And then look at the beliefs, thoughts and feelings that support, that connect those things. Have a plan of action to execute. And before you know it, just by, like turning the knobs a little bit on your daily habits, you know, just making these small adjustments, that 1% in this area and that area, you can change anything in your life. Anything. And I know that's like the big cliche, like, oh, yeah. But it's kind of true.

And there's, you know, some really great people, and they'll always talk about, like, I made who I am today. Like, I consciously put effort into it over a period of time. It's like carving the Grand Canyon took thousands of years. Like, eventually the water will carve a canyon. You know, it's just. It takes time. And you guys got to be committed to forming those habits. And the willpower piece, like you said, the willpower drops off after time. It's only really intense for the first couple weeks. And then you're, you know, it gets less and less so over time. And pretty soon it's effortless and. Yeah, I mean, you'll fall off the wagon and stuff. You gotta be able to forgive yourself. And moderation, all things is important, but I really feel like if you're just committing to something as a result or an outcome and you have clarity, I mean, it's. That's the first step. Right. The what and the why. If you have a result in mind and the purpose is clear and those two things are in solid, that's 80% of the way there. The how begins to show up easily.

Yeah.

People are always so concerned about strategy. I see. That's one of the biggest things that people get caught up on today. And the world's moving too fast for you to not, you know, to worry about the strategy. The strategy will show up if you're clear on the what and the why. But if you don't have the right mindset, I can give you the best strategy in the world you want to execute.

Right.

That's it.

Well, what's the saying? That the fear of change or the. What's the saying Always murder this one. That the fear of change has to outweigh the fear of staying the same or what is it? Yeah.

So the pain and the pleasure. Right. Dipole forces, like, if you're in. If you're not in enough pain or you don't associate enough pleasure with making a change, if Those two things are in place. Your brain is wired to make that change right now. Yeah. You know, if it's painful to stay where you're at and it's pleasurable to go over here, you're going to go over there. It's just what's going to happen. It's like, put your hand on the stove, get it off the stove and get it under the cold water. That's going to happen automatically. You won't have to think about it at all. There's no habit needed there. But, you know, we can use that same principle in our own life. Right. But you have to create enough pain. This is one of the things that Tony does at UPW with the Dickens method. I'm sure you've been there.

Yeah.

Is he has this. This kind of guided meditation where he talks about the greatest pain and he magnifies it. Magnifies. He puts it in the past, the present, and the future, and the greatest pleasure that could be in your life, and it's like a slingshot. You just go from one to the other. And I've done that a few times now. I've ruined a few sweatshirts carrying them off during that experience. It's really intense. Kids leave the room and go and do their own thing. But, yeah, it's like one of these things, man, you can hack yourself if, you know, like, we're not that complicated. At the end of the day, if you know what buttons to push, you can push those buttons. And leadership starts with leading yourself. If you can't lead yourself, how can you be a leader for anybody else?

100%.

If you can't summon the will in the moment to make the change that you need to make, how can you be an example or inspire anybody else? We're not, you know, some great, you know, we weren't born, like, as great men. Like, we have to develop that every day. We can't take it for granted every day.

Day.

Right. Our word and our bonds and our integrity and our agreements. All these things need to be consistent. But as you do that, you build the foundations of a wonderful life, which you can build anything you want, anything you desire, anything that inspires you. It's a beautiful thing. And we're all here to contribute something amazing. And the domino ripple effects go on into eternity. And that's where legacy comes in.

Right.

So I want you. I want to invite you to consider. If you're listening this, if you're watching this, just pick one thing to start. What's one thing that you want to Change one habit that you can get 1% better at every single day. And pretty soon you're going to start to see the life changing. And it's going to happen faster and faster and compound because it starts the snowflakes, couple of snowflakes, then a snowball forms. And now pretty soon you got it rolling down the hill and it's picking up steam, and now you got an avalanche. And it really does happen that way, guys. But if you're not willing to commit to something unseen, then it will never be created. Everything in life starts as an idea. Look around your city or town, wherever you live in, everything that you see started out as somebody, idea, somebody's idea. And they work towards it until it became reality. You can literally create reality with ideas, but that's how they start. And then execution is the whole piece after that, love it.

And what's so powerful is everything in existence, everything that we experience, literally everything started from an idea. There's nothing that didn't. And so that's why that's so, so powerful. And a lot of people get discouraged and they look at whether it's you or me or other people out there and they're like, well, you guys, it's easy for you guys to say this kind of stuff because you guys are already doing it, right? Like, you guys have created this or you've done this or whatever. And it's like, yeah, but we've been doing it consistently, practicing exactly what we're talking about for a period of time. And so this is the result of that. This is the practice, what you preach concept.

We also realize how limited we are. We need to enroll other people into.

100% because there's no scarcity. Like, I would love.

We need help, guys. Come on. If this is your calling, please, people ask.

Sometimes, you know, you start having the conversations of marketing and some of the more business stuff and they're like, well, who's your competition? Who's this? Let's get. I'm like, honestly, man, like, I get what we need to do here for the sake of this strategy that we're doing. But I don't have any competition because I really value. Yeah, everyone. Like, I am my own person and my own brand and my own movement in life. And there are a ton of people that may have similar paths that are beautiful and they're doing their thing. And I want those people to succeed. And the more they succeed, the more I succeed. So there is no competition. There may be commonality, there may be similarity. Right? But let's figure out how we can bring more people into the path of doing what you truly love in life, doing what you're actually passionate about, and that may change, and that's cool. It doesn't have to be this one life purpose, and you do that forever, but practicing things that matter to you, that are creating a positive impact into your life and the life of your family, others, it's inspiring people, it's motivating people. It's lifting up. Right. And the more people that I can help encourage in some capacity to start going down that path, man, I'm a happy camper. I'm a happy camper. And I think that people get discouraged sometimes because they see all these people doing something and practicing something, and they think that it's saturated. They think that they can't then do that thing. And it's like, no, if that's important to you and you like whatever that is, go do it. Go explore it. Go flirt with it and have fun. Dive off the deep end into it and fail miserably. And then learn. Make some small shifts and come back and do it again and again and again. Right.

Like every time.

Yeah. Make those small tweaks and those small changes. And that is how you get to that spot where you and I are on this podcast right now, or the other person's out there running their successful business or traveling the world with their family or whatever it may be. Everyone's different. Everyone has a different desire. But I think at the end of the day, we all have one desire that we all share across the board, and that's to have freedom in some capacity at some level. We all desire freedom. And the only way I believe that you can actually create freedom in your life is to do the things that you're actually happy about that make you happy, that fulfill you. Because if you're not doing those things and you're doing stuff for other people, and this isn't about, like, the giving conversation, this means, like, you're doing things that you don't like for other people. Work stuff, whatever it may be, you're not. You don't have freedom. You may have moments of freedom, like, visceral freedom that no one can take from you, to pursue your gifts, your happiness, your passions. That's the kind of freedom I think we all truly, truly desire. And it's available. But, like, you got to step outside the box. You got to take some risks. You got to do some of these things we're talking about. And once you start, then that snowball gets built Then that avalanche comes pouring through.

I love it. And it's a couple key pieces. I love exactly what you said and I'm going to just add a few pieces from the scarcity to abundance perspective. Because I believe that scarcity is one of the greatest ills in the world today. Right? It's like it causes wars and rapes and murders and all kinds of theft and all kinds of problems. So one thing to consider is nobody can do it exactly like you, because nobody is you. And people will want to work with you versus somebody else based on their own values, desires, needs, whatever. So multiple types of people can serve the same marketplace with the same service and products. And you know, people pick their flavor. Right. And I don't think the other thing that people don't understand is how big frickin markets are. Like the likelihood that if somebody wants something that a million other people might look at, it's really just a function of how well are these messages being communicated and what. Through what mediums and with what type of, you know, access. It's not a function of demand. Demand is there. Right? People want need and desire things that drives all the economy. Maybe millions upon millions of people who have just never heard of what you have to offer are out there just waiting to be tapped into. So never think that because Brandon or Brad or whoever is doing whatever that there aren't, you know, a bajillion other people. And that goes for big companies as well, like Apple, Google, Microsoft, like there's always another piece that they're never going to touch that you can bring and just totally do your thing. That's going to be your deal. And finally I want to just touch on the freedom versus response. I'm starting to take notes. I'm getting better at this.

I love it.

So did you know, I don't know if you knew this, but Stu McLaren and his charity, they're building a Statue of Responsibility on the West Coast.

Wow, I didn't know that. That's cool.

So initially at least, I don't want to mangle the story. So if Stu is listening, please, you know, tell it better. But initially when there was a Statue of Liberty built so. Which represents freedom on the East Coast? On Ellis island, where I'm from. Not Ellis Island, Long island, but pretty cool. You know, originally there was a, there was a plan to build a Statue of Responsibility on the West Coast.

Wow.

Or some other place. Right. They were going to say, okay, we have freedom, but we need responsibility because ultimately there are two sides of the same coin. Like all things in life, they're a paradoxical dichotomy. And as you go through your entrepreneurial journey, you can have freedom, you can just leave your job and go live and be homeless, right? But responsibility going, getting a job, building the resources, gaining the skills, the mental capital, the relational capital, the actual capital to build a business will allow you to have a greater degree of freedom, right? Until you're financially free, you don't have the ability to create whatever you want in this world and be the fountain through which the flow comes, right? And then you can stop worrying about competition, you can stop worrying about all these different things because you can literally create more on demand. Like, all I have to do is turn the faucet on now and there's more deals coming, more deals coming than I can even shake a stick out. Two million dollar deals land on my deal desk last week and then 100 million dollar deal in the works. And this, it's like, there's plenty of money, guys, it's moving around the world at all times. But where people get locked up is they think, oh, responsibility is a bad thing. I'm trying to shirk away from. Responsibility allows you the capacity for more freedom. And the freest people I knew in the world spent time building the responsibility, contributing, growing an asset or a brand or a company, or serving somebody at a high level somewhere so that they could have that freedom that they now enjoy. And that's really the kind of line to walk. And I'm not saying that one end of the spectrum, complete and utter freedom and to do whatever you want is ludicrous. It's anarchy, right? There has to be a guideline, there has to be some balance, right? All things in life. How you rationalize those paradoxical dichotomies in life is balance. And that takes wisdom, that takes experience, that takes criteria, as you said earlier.

Which is a great word.

So, yeah, I think that's a really key, important point. So to get the freedom you desire, you may have to tread the path of responsibility, but not forever. And you can go back and forth.

It's beautiful, man. And it is a dance. It's a beautiful dance of rhythm, of harmony, back and forth. Because, you know, there's personal responsibility, there's social responsibility, and that freedom responsibility piece just to continue on, that is very, very powerful. Because I started in my own life, my own experience, the more personal responsibility I started to exercise and execute in my personal life. And these could be small things. Paying my utility bills online, that was a huge thing for me. Like in the beginning of being an entrepreneur and all this stuff was like, I just procrastinated on the small $30 water bill. I'd handle the really big stuff, but then the $30 water bill would be late. I'd get my water shut off. Like, what in the world? So, like, personal responsibility. You find the little gaps in your life, right? And start at your home, start in your castle, your kingdom, and start to create personal responsibility in your space. Wake up and make your bed. Yeah, I love that. That's amazing that you grabbed that one, which I know that one's the way of the seal I've got right there.

Is the book I'm holding. If you're listening to audio, it's about taking extreme ownership over every situation in your life. How you do anything is how you do everything.

And let's talk like, it starts when you wake up in the morning, make your bed. Like, make your bed. You want to start creating some responsibility. Wake up in the morning and make your bed, right? And, like, just that small thing, it starts to put you in a place of a little bit of discipline, a little bit of responsibility. And obviously, we're talking the most small pieces, right?

That's where it starts.

But that's where it starts. And if we skip over the really, really small things. When I was skipping over not paying my attention to my utility bill, it had nothing to do with not having the $30. It was just. I was ignoring it. But that ignorance carried into other, bigger areas of my life, because it was a habit. I started creating a habit. And Tom Bilyeud talks about this, right? It's a lot right now, too. He's doing a ketogenic diet and was going and showing on his, I think, on his Instagram stories, doing the blood testing to see if he was in ketosis and all of that, and kind of showing publicly his journey. Very transparent. But then what he's talking because he was fasting and doing some other things, and he was talking about, like, you want to build some discipline. You know, you're 20 hours into a fast and you're really, really hungry, right? And you're doing this extreme, like, transformation in your diet. Go smell your wife's homemade soup that she just cooked. Go, like, hover above that for a minute and just inhale it, knowing you can't have any. Like, that's building discipline, you know? And that's like staying in that place of personal responsibility for your actions, your commitments, things you said you're going to do. And so there's different levels of this stuff. But, like, it starts with the small things. And if you can build that personal responsibility and you can create some social responsibility around that, you know, whether it's. If you're a business owner, you know, put some type of thing in there where your business does some contributions or volunteer work or something, that is then taking it to the next level. It doesn't have to be big, you know, you don't have to donate huge profits or different things. And all this stuff, like, start small and start creating some responsibility around your personal life, your professional life. Start creating freedom. Start doing the things you enjoy that make you, you know, excited and happy. Exercise your gift, because you are the gift in life. I think a lot of people get confused and they hear coaches and teachers and gurus and whatever label you want to put in there, talk about, you know, find your gift and give it away. And it's like that. I get it. Like, that's. That's cool. But what if we stop for a minute and pause and take a breath and realize that we are the gift? Like, you are the gift. It's not something inside of you that you have to go on a journey to discover. Like, sure, there may be talents and there may be things that you can bring out and exercise, but what if simply you being here is the gift? And by you showing up as that best version of yourself, the happiest version of yourself, doing the things that really, really fulfill you, and you bring that to the world, what if that's actually how we change the world? Like, what if that's actually how we make the world a better place, is by making ourself better.

So many threads. Beautiful. We're going to wrap this up. A couple things we're going to talk about next time is the parallel of the talents, which is a really important, I think, biblical verse that carries a lot of corollaries.

Right.

So who basically the story is to whom. If you're given something and you do well with it, you're given more. Right. And the talents can go both ways.

Beautiful.

You're given talents in life, and if you choose to squander them, no more is given to you. But if you use. Use them to their highest ability, they. They come back and they grow and. And more is given. Another piece is Yannick Silver. There's actual hard data in that book about how companies that make giving a percentage of their ethos and mission people want to do business with companies that have a mission and a purpose more than just to make money. And I think the right amount is 10% personally for everything. Make more marbles. Like, for example, we just launched a mentorship program. So we're doing 10 spots there, and then the 11th spot. Actually, this is inspired by a protege of mine, Savannah, who's on my team, and she's wonderful. They get the spot for free. Like, I want to help a young entrepreneur that can't afford to pay us what we. What we charge.

Yeah.

So that's one thing. And then finally, like, the data for abundance versus scarcity. Right. Showing people more evidence that operating based on these principles is actually better for you too.

Right.

Because if we make our. Like Michael Quinn always says, you know, one of my business partners, if we make our world better, the whole world gets better. I think Jesse Elder taught him that. Like, it's like, you know, if you focus on making your world better, the.

Whole world gets better 100%.

So it's like this. This kind of cool spiritual selfishness that is also a paradoxical dichotomy, but it really does help. Like. Like the honeybees, man. They go out to get honey and make pollen and all this good stuff. That's all they need to care about. They're also changing the world. They're pollinating all the flowers, so there's a lot of beautiful here. We do have to wrap this up, but we're going to do round two. Are you down for round two, my friend?

Always. I'd love to be an absolute honor, man.

That would be. That would be dope. I got to jump on another call, guys. Welcome to Make More Marvel's podcast. We're going to be doing more of these with wonderful people such as Brandon. Where can they find you on the interwebs?

Facebook, man, is the easiest. I don't even know what my Facebook thing is. Brandon James Duncan, Rarebreed Life is the website. But, yeah, reach out, questions, all that good stuff. I'm always available, love connecting with new people.

And then finally, because you're on the Make More Marbles podcast, and we're always looking at people, resources, opportunities, grow seeds, make crops. Anyway, what is the thing that you need personally to get your mission to the next level right now? What is the connection, the resources, opportunity, the system that we can connect you to, the community can connect you to, to help grow your mission to the next level.

Wow, you put me on the spot. That's a great question. The first thing that comes to my mind isn't so much something that would be like a tangible thing. It's actually just you continuing to do what you're doing. You continuing to pursue this path and to bring other people onto your podcast and onto your platform to share what they have actually allows me to accomplish what I'm trying to accomplish in life.

Right on, brother.

It's as simple as that. Just keep pushing forward and doing what you're doing. And that adds more value to me than anything I could say, oh, go do this. I don't need anything.

Got it. Love it. Is there anything you want or desire?

Oh, yeah, just. Yeah.

Well, then what's that?

I want to climb Mount Everest. So if you can help me facilitate that.

Okay, maybe we'll do it on that and might be listening and be like, oh, I got a guy for that.

Yeah, I mean, I need a guy, but thank you, too, Brad. Like, I appreciate the opportunity today, man. It's always a pleasure to connect with you and the listening audience, whomever you may be out there. Thank you. Hope you guys have an amazing, amazing day.

All the best, brother. We'll talk soon.

Thank you. Bye. Bye.