Make More Marbles PODCAST with Brad Hart, Jay & Chris - What is the Best Way to GROW a Mastermind?

Brad Hart, Jay, and Chris break down how to grow a mastermind using the PPSP framework: positioning, promise, structure, and pricing. They cover niche selection, scaling mistakes coaching businesses make, and announce the Mastermind Millions live event with VIP tickets up for grabs.
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Welcome to another edition of the Make More Marvels podcast. What have we got today? We got some questions we're going to answer and we are going to be giving away a VIP ticket to mastermind of millions valued at 1500 dollars for free today to anybody who A, is on the live and B, followed the directions. So, Chris, go ahead and tag everyone on this post in the group. Let them know we're here. Let them know we're giving away the live. They got to be here and they gotta have followed instructions. So if you haven't followed instructions, you're dead in the water. If you have followed instructions, you're not here. You're also dead in the water. So there might only be one person that gets this thing.
Yeah, there are a lot of people that didn't follow instructions.
Let me answer that question. What's that question?
Yeah, that question was best way to grow a mastermind. And then the questions like conversion events, question marks. So I guess they're asking if conversion events is the best way to grow a mastermind.
Got it. Is the same person asked that?
Yeah, same person that was in.
Yeah. So best way to grow a mastermind. So generally speaking, if you have a very specific offer for a very specific type of person with a very specific outcome, that's 80% of the battle is determining that. It's like, who's the person with the problem that they're willing to pay to solve that they can't solve any other way. That's like where everything starts to work. So case in point, Chris is right in front of me. So I'll tell you Chris's story real quick. He built a mastermind for cops, which was really on ramp into the police force, and then keeping them mentally, emotionally, physically prepared for the job throughout. So that was a nice on ramp offer to a continuity offer. He's had 600 clients now, and it scaled really fast. And he had really good ROI on his ads because he was able to find and determine that niche. Now, that's like the smaller, I would say Maybe that's like 20% of the time you find something new that nobody's done before or even less probably. Maybe it's like 5% of the time. The more likely thing is you enter a market in which people are already paying for stuff, Right. Like, you know, health, wealth, relationships. Maybe you enter into the biz op market, you enter into the entrepreneurship market, the coaching market, and you just make a niche within that market. Right. It's unlikely you're going to find something kind of Untapped or undiscovered like Chris does, it does happen, but it's, and it can be awesome. But more of the time, for every one thing that like a Chris finds that's killer and hasn't been found before, hundreds of people have failed trying to find something that just didn't work out. So it's better to go tried and true and just make the offer and the, you know, the communication of the offer more compelling. So it's really four things that Jay teaches and we'll teach this at Mastermind Millions Live and we'll give you some other frameworks as well. Again, if you're looking for tickets. Mastermindingmillions.live so if you don't win VIP today, we still love you. There is GA tickets on sale. We're running out of those. I just got noticed from the hotel that we're almost full on our room block. So that's really exciting. Our platinum five thousand dollar cool crazy thing is pretty much sold out now. So we, we put that sold out on the site. We're making the updates right now. And you can, you can apply for the waitlist, but don' sleep on this event, guys. Like, if you've been wanting to launch your mastermind, this is the best way to do it. I am literally the person who's gotten the, the best effect at this. So again, the framework, you know, basically it's positioning, promise, structure and pricing. Positioning is just what I've been describing. It's like, who's it for? What's the outcome? How do they get that outcome? What are the logical and emotional reasons they're going to buy and how we communicate that. So that's the positioning. The structure is what supports the positioning and actually making it happen. So if you think of the positioning as the vision, the structure is like the integration of the vision. It's the step by step formula of how you get that result. Then the promise is the overarching statement that gets people interested. What's the promise? The big outcome that's going to do it. It's like, hey, well, I'll give you an example for Mastermind and millions. Masterminded Millions is for business owners that have been in business for one to three years that are now making some money, but they find that their time is a big issue. They find that their time is a big issue and they're having a lot of hard time. Welcome, Jay. They're having a hard time getting their time back and they're realizing like they got out of maybe an employee job to start a business. And now they're burning themselves down to the grounds, not understanding that it's now a function of their infrastructure. Right. So they need to upgrade their infrastructure. And a Mastermind is a great way to upgrade your infrastructure to increase your income and your impact in less time. So they're coming to Mastermind in millions. They've been doing this for one to three years. They haven't quite figured out how not to burn themselves to the ground and not ever be able to spend any time with their family or kids ever again. We're going to teach them how to upgrade that so that they're off the income roller coaster. They're back in the driver's seat when it comes to their time and they have a better, more compelling offer where they can serve more people at a higher price point in less time. So that's what, what ours would be. And then finally the pricing is a function of all three of those. So I'm just going through your PPSP here, Jay. So you have your positioning right? Your promise is compelling, your structure supports the promise and the, and the positioning. And finally the price is, is commensurate to that. And if you're having people block at the price, which is usually the issue that people come to me with, they're like, oh well, you know, I don't know how I can charge more. It's because one of those three things is out of whack. If those three things are dialed in, the pricing is like, it's, it's how much do you need? Right? It's like what do you want? Right? It's you set your own price versus the other way around where you're negotiating or any of that crap. So, so PPSP, that's one of many, I think 40 plus frameworks we're going to teach at the event. So very excited to have you there and welcome Jay for a few minutes.
Oh, I thank you for being a little patient with that. I have quite literally spent most of my day digging out of two feet of snow with my kid's car stuck, my wife's car stuck, my. Anyway, I'm just, I am officially, you know, we're talking about high end offers. I'm a snow shoveler. It felt feels that way.
So, so yeah, Jay and I are very excited for this event, guys. We just got coordination with our events team. Our room block is basically almost sold out. We've sold a lot of tickets. Our platinum tickets are sold out. We've updated the website. Very exciting stuff. If you want to be involved. We'd really love to have you there, but don't wait on this, don't sleep on it because we're going to sell out and it's going to be a thing. So we're mastermindmillions live. Do it. And yeah, we'd love to have you there. We'd love to support you in building your mastermind so you can get out of the Time for Money trap and into the, let's call it, seven figure nirvana of owning a business that you love.
And I don't know how much time we have, but can I just share? Like I was in a chat where somebody was asking about business structure that I think is interesting. So in a nutshell, this woman in one of my Mastermind groups sends a note and says, hey gang, I need some help scaling. Has anyone actually truly, genuinely scaled, you know, past five employees? And the long and the short of it is, you know, last year my business grew from zero to $800,000. And, and it's like, wow, that sounds fantastic. I'm burnt out, I'm frustrated, I'm gonna let team go, I have no profit, the bank account is empty and I'm pissed off. What do I do?
So, so.
I, I just said, you know, here's the honest God truth is that in trying to scale a coaching and training business, please hear this. In the absence of Masterminds, because she's still doing coaching certification and sort of one on one, a one on one model with a funky time frame is, is the truth of the matter is that 800,000 to about 1.25 million is actually a terrible spot for most coaching, training and intellectual property businesses. The truth of the matter, and so I just wanted to share this because it's this model, one of the models that we're going to teach at Mastermind Millions Live is that if you, you know, the, the plan has to be to get to 1.5 to 2 as quick as you possibly can, where the benefit of all the infrastructure, all the team, all of those pieces actually gets to be borne out or you scale back to 500 to 700 with a one or two person team. Those are two of the structural options. But the third option that we were talking about is and either way, and you can go either way depending on the lifestyle you want and how you want to actually work. A high level Mastermind that has a premium offer that provides an entirely new tier of support outside of, oh, you finished the certification program and now you're off and I got to go find A new client is a whole nother game that can make that 800 to 1.25 actually work. And I want to be clear, gang, I, I've been at 2, I've been at 2.6 million a year for both of those things. 2.6 is easier than 200. But at every single price point, if you don't have a structure that actually makes sense, the truth is you can have top line sales that look spectacular but don't actually truly, genuinely work from a profit and life and lifestyle perspective. Anyway. So I just wanted to add to this conversation of just because you get to seven figures does not mean it's nirvana. You get the seven figures with a shitty structure and you're still trading time for money, you're going to be less happy than you were at 400. But if you get to seven figures with a high leverage offer of a premium Mastermind that serves and supports your clients at the right level, that, my friends, is what I think most of us really want.
Yeah. Of the people who followed instructions, are they all loaded into the Internet roulette?
They are loaded.
Internet. Will you please share your screen and we will. Drumroll please Pick the winner of the VIP ticket. A 1500 dollars value and much more value than that in the long term. Here are the names. Very excited to do this. So can we get a drumroll, please?
Okay, Brad, you tell me when to click. Hit it.
Let's go, baby. Who's coming to vip? Who's coming to Masterminded Millions? Vip. Let's see. These are just the folks that filled in their name and their email, right?
Yep, just the folks that filled in name and email.
Okay, great.
Follow the instructions.
I'm impressed with the number of people who actually followed the instructions.
Yeah, half of them didn't. So this is only half of the people.
It's about three quarters of them. About a quarter of them didn't follow instructions.
It's going to be Paul or Ronnie. It looks like Ronnie. Oh, it's Ronnie Reyes. Ronnie Ryan. Ronnie. You get a half price Apple. No, I'm just kidding.
I actually need one of those. I wish I had one.
We're so jealous. Ronnie Reyes, you are the winner of the VIP ticket to Mastermind and Millions. Please send us an email supportakemoremarbles.com or comment on this post. Just find a way to get in touch with us. We will be in touch with you to get you all set up. We're very excited you're coming with us to Mastermind of Millions live as a VIP make sure you're in the night before on I believe the 26th. Or is it the 27th, Jay? Or sorry, the 22nd or 23rd that we. Reception.
I think we counted the 23rd as the dates. 23rd, yes. Evening of the 23rd we are going to be rolling our pre event Mastermind starts at 4:00', clock, goes to 6 and then we have our VIP, wine, cheese, mingle, fun from 7 to 10. Approximately 10.
Yep.
And we might even have some non alcoholic beer there for those of us who do not drink alcohol. I found out yesterday that. Okay, so I went to barbecue with the family. We had some family in town and they were getting beers and like I really love a beer to have my barbecue. So I went over to the Walmart next door and I walked through the whole beer island and see any non alcoholic beer until the very last little cabinet there. I see Guinness, zero alcohol, a draft Guinness in a pint glass. I haven't had that in seven years. I was so thrilled to see that. I've been to the Guinness factory. I've drank a lot of Guinness in my life and if you guys don't know this already, I haven't drank alcohol in like seven plus years. 10 if you count all the times when I try to stop and didn't quite get there.
So.
So it's been pretty cool like to have a fucking Guinness and not worry about it. So.
And how was the taste like in terms of.
It's exactly the same, exactly what I remember. It's actually better because the alcohol kind of bitters it a little bit. I think it was even nice, honestly.
Yeah, that's what it was.
That was legit.
It's the thing, you know, I like rum. You know this Brad. I like rum but nobody makes a good non alcoholic rum that doesn't taste like crap. And I love the taste of rum. I don't drink it because I get buzzed. I don't drink it to get drunk. I drink it because I love the taste.
Delicious.
It's delicious.
Yeah.
But nobody makes a really good non alcoholic rum, so. So there you go.
Is there even such a thing, Chris?
Yeah, they're starting to make non alcoholic liquor which I don't understand but people like.
Apparently there's gin now there is some rum, whiskey, non alcoholic. There is one gin. That's okay.
Anyways, all of this to say that if you are coming as a vip, I'm going to make sure you got what you need. You want iced tea, you want some alcohol alternative, you want wine, we got you covered for sure. If you want. Want a drink. But yeah, we'll.
What if they just want an entourage to follow them around and go, ooh, ah?
I mean, we'll talk about it. You know, I'm open to it. Oh, and. And the hits keep on coming, by the way. Jasmine wasn't going to be able to make it my fiance. And now she's coming, so that's exciting. Yeah. Very, very excited to have her there. And. And you're like. And we're gonna get Chris out there hopefully one day. Maybe. I don't know, maybe for the Motorcycle Mastermind. We'll find out. So Chris is. Has a wife named Chris as well. So that's good. And yeah, we're really excited for. It was Ronnie, right? Ronnie Reyes?
Yeah, Ronnie. What email do you want him to send that. I'm just tagging him in the post in the group he is in the.
Entrepreneur support and make more marbles. Yeah, he's coming. VIP or it's. It's a he, right? I don't want to assume. All right, great. So that's cool. Any other thoughts, go to MasterMindedMillions LIVE. If you didn't win, sorry, we could only give one away right now, but look out for more cool stuff in the future. We want to do more good stuff and we want to see you at the event. So come on down.
It's going to be great.
Okay, that's it. All right, everybody. Thanks, everybody. Cheers. Have a great day.
Talk soon. Bye.
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