Brad Hart explains how to grow a mastermind: pick a specific offer for a defined audience with a clear outcome. Chris built a mastermind for police officers, scaled to 600 clients, and got strong ad returns by targeting that niche instead of casting wide.
Questions this video answers
2023-05-05
Around 600 clients
Chapters
I guess they're asking if conversion events is the best way to grow a mastermind. Yeah, so. Best way to grow a mastermind. So generally speaking, if you have a very specific offer for a very specific type of person with a very specific outcome, that's 80% of the battle is determining that. It's like, who's the person with the problem that they're willing to pay to solve that they can't solve any other way. That's like, where everything starts to work. So case in point, Chris is right in front of me. So I'll tell you Chris's story real quick. He built a mastermind for cops, which was really on ramp into the police force and then keeping them mentally, emotionally, physically prepared for the job throughout. So that was a nice on ramp offer to a continuity offer. He's had 600 clients now, and it scaled really fast. And he had really good ROI on his ads because he was able to find and determine that niche.