Brad HartI help 7-8 figure entrepreneurs scale faster with AI, masterminds, and results-driven systems | Founder of Optimus & Repurposefully

The Secret to Funnel Success You Didn't Know About #OptimizeFunnel #ConversionRate #MarketingTips

Name: The Secret to Funnel Success You Didn't Know About #OptimizeFunnel #ConversionRate #MarketingTips
Uploaded: 2023-05-03T19:36:28+00:00
Duration: 39 s
Channel: Brad Hart
Description: A brief spoken advice segment (YouTube) by Brad Hart about optimizing marketing funnels. He recommends running experiments with controls, breaking a…

3 May 2023 · 1 min

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A brief spoken advice segment (YouTube) by Brad Hart about optimizing marketing funnels. He recommends running experiments with controls, breaking a funnel into individual steps and instrumenting conversion events for each, and prioritizing improvements at the front of the funnel because small early gains multiply into larger back-end improvements.

Chapters

But just do your best. Put something out there, get some data, establish a control and then break it into steps, right? A funnel is not one piece. It either works or doesn't. It's like there might be 10 or 20 pieces of a funnel straight down to like, what's the copy, what's the landing page, what's the title, what's the headline, what's the, you know, this versus that. And like look at all of as much as you have data for all of those conversion events, right? Because the job of any step of any funnel is to get to go to the next step, right? And figure out can you optimize that. And I would focus on optimizing the ones at the front versus the ones at the end. Meaning if you can get a 10% bump on the very first thing they see in a funnel, that translates to maybe a 2x bump on the back end.