Brad Hart explains why starting with your customers' problems matters more than building a shiny product. Focus on what your audience actually needs, whether that's a physical product, content, or an app, and you'll win their loyalty.
Chapters
One. What problem can we solve that our current customer base is facing right now? And what can we produce for them that's better than anything else on the market? Okay, what is our current customer base, or what does our ideal customer what are they having a problem with? And do we solve that problem with a physical product, or do we solve that problem with some content, which is also a product? Or do we solve that problem with a digital product, like an application, whether it's iOS or Chrome or whatever it is? No. What? Start with the problem. Most people are like, oh, look at my cool, shiny new product. And it doesn't serve the people that actually want and tend to buy it.