How This CTO Cut Costs and Hired Top LATAM Talent Without Losing Product Speed
In this testimonial segment, Brian Samson describes how a technology leader (the CTO) dramatically reduced engineering costs by hiring top-tier Latin American talent instead of expensive Bay Area engineers. The CTO maintained a rigorous hiring bar, ensuring high talent quality, which eliminated the need for costly Bay Area hires. This strategy delivered substantial cost savings, avoided any overlap with the Workday implementation timeline, and crucially preserved rapid product development. The team continued to add features quickly, directly moving the business needle forward, leading to high satisfaction for the CTO.
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