This is a YouTube video titled "3 Column Guide to Understanding Client Desires How to Define Tangible Outcomes for Success" featuring Beverley Simpson speaking in August 2023. The content is a monologue or instructional talk where Beverley guides the audience on how to identify and write down tangible client outcomes using a three-column method.
So, with your offer in mind, what I want you all to do is I want you to write down the top of your piece of paper. Are the tangible things, outcomes that your clients want? That's the question. And on this paper, before you get started, you're gonna put a huge line in the middle. And I want three columns. Column one, column two, column three, on the very left hand side, desired outcomes. What are the tangible things your clients. And I want you to just not think. I want you to, like, write it out. And I want. I don't give me. I want to encourage you to get specific. They want to be healthy. How do they know when they'll be healthy?
