This is a YouTube video titled "Mastering the Four Pillar Method for a Killer Promotional Calendar" containing a detailed monologue by Beverley Simpson explaining a promotional content strategy based on the four pillars: Interrupt, Inspire, Invite, and Implement. The content focuses on structuring a 30-day promotional calendar with specific weekly goals and tactics to engage and convert an audience.
So now that we understand what the promotional calendar is going to look like for you, if you're going to use the four step or the four pillar method that we use, Interrupt, inspire, invite and implement. So if we're going to look at a 30 day container, let's just write out those weeks. So in, in your implement week this is when you're going to do a full drive promotion for your content. Then in your invite week this is where you're going to be doing some passive asking. So it'll be offer forward but it'll be like he if you like this then you'll love that. And then in interrupt and inspire, your conversion intention that we're going to do in the interrupt is going to be to drive more reach. So what that will look like is your content will be really to disruptive. Your content will be demonstration and you will still have until your main calls to action because of your conversion intention are going to be share this with a friend, tag someone who needs to see this. Your creative intention is going to be what is shareable, what is, what do people like, what do people connect with, what are going to get people to go whoa, you need to see this. And then you'll have P.S. you know, comment the word whatever. Comment the word next and I'll show you how for free. So that invitation to take the next step will still be there, but it's secondary. And then the inspire week, this is where you're sharing case studies, this is where you're giving results in advance. This is where you're thinking about level two problem awareness. Same thing. This is where you're also be really connecting with, you know, asking your audience questions. Let me know what you think below. 1, 2 or 3 when you're ready, you know. And then you'll have your passive asks PS when you're ready DM word and I'll show you how for free. So then next we start to put together the actual content strategy.
