A breakdown of macro content like YouTube and podcasts versus micro content for short-form reach. The strategy moves audiences through belief stages and down the sales funnel by testing messaging across both formats.
What is a macro? A macro is the big, giant, long form piece of content. Because a lot of people underestimate how much content it actually takes to move people through those four, through those four questions and move them through that ladder of believability of I believe in you, I believe in your offer, I believe in myself that I can do it, and I believe that I need it now. And so this is your long form. So for me, it's the YouTube, for me it's the podcast. This is where you can go deep, this is where I could go long. This is where I can expand. And then in my micro cycle of content, this is my short form. This is where it gets a reach. Why? This is where I get to test messaging. This is where I get to drive people to the long form to consume the long form. And the way that I do that is, is if I is based on the promotional calendar that I'm creating. So I make sales every single day because I'm always moving people to the DMS or always moving people to the to go hit the sales page with ads to.
