This is a YouTube video titled "3 Market Research Tools When You Have Zero Clients and Zero Following" containing a monologue or presentation from June 17, 2022, discussing strategies for market research when starting out without clients or audience, including observing social media groups and reviews. The content is a single speaker sharing advice and is not a conversation involving Beverley Simpson.
Top 3 Market Research Tools that you can use when you have zero clients and absolutely no following. Honestly, I use these even when I do have a following. Here's why. Two reasons why most people think that they know what to do when the truth is they don't really or they haven't been exposed to your perspective shift and or people have unconscious patterning that's always playing in the background. So when you consciously ask them a question, it'll pull them into the prefrontal cortex of their brain and they will consciously answer it. So either they'll say what you think they think you want to hear, or they don't have access to the truth behind what they really want and need. So to find that, go and observe them in their natural habitat. Go and look at Facebook groups. Scroll. Not to even have a conversation, but to just observe what they're saying and how they're behaving. Go look at Amazon reviews of books that teach the same thing that you do. Reddit and answer the public you know what to do.
