This is a YouTube video titled "A million dollar business - what went wrong" featuring Beverley Simpson speaking about her reflections on business performance in 2023 and her optimistic outlook for 2024, focusing on lessons learned and mastering sales without launching new products.
But I'm bringing it up because I want to say two things. Number one is that just because we didn't hit the goal doesn't mean that I'm sad. I'm not sad at all. I'm. I'm. I'm excited. I'm. I'm really amped for 2024. I have zero sadness. And the reason why is because we showed up, the team showed up. We had a lot of things that had to, like, happen in in order to be set up to scale. And some things went really well, and some things really didn't. And I'm so grateful for those lessons. So did I show up like a million dollar business? In many ways, yes. In other ways, no. And part of that is what we're going to be talking about today, which is how to master sales every single day without launching.