This is a YouTube video titled "Are you creating for your clients or for the algorithm?" featuring Beverley Simpson delivering a monologue on February 1, 2022. Beverley discusses strategies for growing an online business by focusing on content that balances client needs and desires rather than just aiming for virality, emphasizing repetition and service-oriented content creation.
If you're trying to grow your business online and make more money and your content's not working, three things to consider. How do you know that it's not working? Take, for example, this. This is the exact same post posted on two different accounts and posted about a month apart. It is literally exactly the same. So the real question to ask yourself is, are you posting to be viral or posting to generate revenue? Because, number two, are you a servant or are you of service? Are you always writing the content that your clients want to see because you think that's what they want? Because that's like giving your kids Mac and cheese and ice cream for dinner every single night because that's what they want? Because what you need to do is strike the balance between what they want and what they need. How often have you repeated yourself literally? Repetition is the mother of all learning. Would you squat once and never squat again? Probably not. Repeat. Say it a different way. Keep going. Let me know how it goes.
