This is a YouTube video titled "Are you pricing on commodity?" containing a monologue or talk from February 24, 2022, discussing common pricing mistakes made by health coaches when starting and growing their online business, emphasizing the importance of value over price as a differentiator.
The number one mistake struggling health coaches make when trying to start and grow their online business is price on commodities. So what does that mean? It means they try to make price the differentiating factor between what separates them from their perceived competitors. So if you're trying to be the cheaper offer and you're trying to separate yourself just based on price, that's the fastest race to the bottom. Instead, ask yourself what goes into my offer that's 10 times worth the asking investment. And help your clients identify and see that the cost of not Getting started is 100 times worse than the asking investment.
