A speaker makes the case for building authority and trust with clients through clear messaging and expertise. Courage matters: being seen as an expert in your market changes how clients respond to you.
You run the risk of continuing to not get paid if you keep trying to build know like and trust because you need to be seen, you need to be believed you need to be you need to be trusted as the authority and expert. And I probably don't have to tell you that being an expert is not the same thing as being an authority because can you probably point to someone right now who has less expertise than you but more authority? And here's the truth of the matter. If you will not show up for your clients someone else will and your clients love to buy things they just hate to be sold to. So if not you then who and why not you? So your messaging cannot be wishy washy. It must be clear, bold, specific and it will require courage. Now courage is not the absence of fear. Courage is with fear because you cannot be courageous if fear doesn't exist. So be bold, be brave and have courage.
