A coach discusses why clients want quick fixes while coaches resist diet culture messaging, and how social media visibility affects what people actually buy. The tension between fast results and sustainable strategy shapes what gets sold.
A lot of our clients understand the reality, but there's a lot of people that speak. You get coaches crying about diet culture and whatnot, and that's a big ball of dit and a half on both sides of it. But ultimately, what do the end users want? Why do these. This marketing stuff exist? Because the end user wants the quick fix. They do. And so why then do coaches who bemoan the fact that the client wants a quick fix turn around and want and want the quick fix in a way that they build their business? Right. It doesn't work that way. And I. And I'm not saying, like, so there's another side to this too. Like, I also hate this kind of rhetoric because it can appear to be gatekeeping language. And someone who's been doing this as long as I have, you have turn around and be like, well, you have to do it the way that we did it. No, no, no, no, no, no. None of that. I think there's. I think social media is very powerful. I've talked very positively on social media for a very long time. I tried to be a model of how to do it well. I think even if you're not capable of or plugged into, like, growth and scale, I think staying top of mind and being very visible. I was doing this was Facebook long before Instagram was even a thing. And it served me very well. Like, it's still serving your local audience, being connected to those people. That sounds good.
