This is a YouTube video titled "Be The Expert In What You Do with Justin Schuman" containing a conversation between two speakers discussing content creation strategies and personal branding, focusing on hooks and audience engagement. The speakers are not identified as Beverley Simpson.
And that's another point, right? You're all the experts in what you do. I am the fucking expert in what I do. And I forget to make this basic content all the time, except that I make content about people pleasing 400,000 views. I'm like. Because not everybody even knows what a fucking personal brand is. I need to be the one to get them there.
Yes.
Does the idea of going to the gym scare the shit out of you? Not anymore, no. That's the hook. Oh.
Oh, hey, that's the hook. That's what I thought of. Well, he just says to me, you know, I can't get there. But everything you said.
Approached it right. And this is not the right hook. Yours could absolutely be. How would you get through your first day of working out, you know, unharmed or whatever? But that is still higher. I'm just trying to go for, like, what is a basic piece. Does the idea of going to the gym scare the shit out of you? Does the idea of going to the gym as a woman scare the shit out of you?
