This is a YouTube video titled "Binging Content: The First Step" featuring Beverley Simpson discussing strategies for creating binge-worthy podcast content. Beverley explains the five content gatekeepers that influence a listener's decision to engage with a podcast, emphasizing the listener's journey before hitting play. The content is from December 13, 2023, and focuses on podcast audience growth and engagement.
I'm still not reaching new listeners. And when I say binge worthy content, not just talking about the content in your episodes, that is important, but I'm talking about the five steps that a listener has to go through on their journey before they decide whether or not they want to hit play. And I call these your five content gatekeepers. Because think about it this way. If you are a podcast listener and you are looking for a new podcast to listen to, then what most of us typically do, we find those podcasts one of two ways. Yes, we might hear that host on another podcast. We heard their interview. We go follow them, right? You're listening to this interview right now. You might like what I have to say and you might come check out my podcast. Hey, you might hit the follow button and I will earn a new follower from this interview right here.
