Learn how to pitch brands for user-generated content deals by leveraging products you already use and your professional background. The speaker shares practical strategies for approaching brands authentically to secure UGC partnerships.
So I have had the most success with directly pitching brands. So what's that? What that has looked like for me is, you know, I landed my first UGC deal by sending a very simple short email to a bunch of brands and one said yes to me, right? So email works great. What you're going to want to say in an email is going to be pretty simple. You're not going to want to go on and on about yourself. You're going to want to make it about the brand. So what can you do for them? Why are you reaching out to them? Say that you are in fitness or you're a personal trainer, you're a physical therapist, right? Like you, you could even, you could. What would be the perfect thing to do is start with the things you're already using, right? Like I have a student inside my course who is a physical therapist in I think her 50s and she joined my course and she realized, oh my gosh, like I, I'm using medical devices on my patients, on my clients every single day. I'm going to start with those. Those couple companies she pitched to them via email was like, hey, I use your devices every day. I'm a content creator as well. I could create authentic content for you guys that you can use on your own socials. They said yes to her. Like, like, within days, she landed two monthly recurring UGC deals, all because she realized as a physical therapist, she's already using products that she could create almost daily content about for the brand. So that's something to be very aware of is like using your profession and what you're already using, your products you're already using and just starting there. And if you are emailing brands and an email comes through, like say that, you know, you're comparing your brand and you're comparing an email you got from somebody who's never used your product, that's okay. And maybe, maybe they'll get the UGC deal, obviously. But comparing it to somebody who's been a client of yours, who's been using your product is an actual genuine customer of yours already, that brand is going to choose that person 10 times out of 10 just because it's going to come across more authentic and it's going to be more genuine for them and more powerful being an actual customer.
