Boost Your Business with Persuasive Content Strategies

So now when we're putting together our content strategy, the way that I like to think about it is you have four main questions that your content needs to answer for your prospective client. Why should I listen to you? So this is your authority and expertise statement. Will this work? Will this work for me? And do I need this now? And so in order to move them through that customer journey, there are three core strategies that we move people through. So the first is belief, strategic, shifting content. We need to shift, we need to meet them where they're at in terms of the mistakes that they're making without them realizing it because of misconceptions, mistakes and misconceptions. We need to shift their perspective. We also need to give them results in advance, give them how to's, deepen the sense of trust in your process. Then we give them case studies that back up the claim. So it's three core pieces of content. And then the types of content are polarizing. How tos, educational pieces like how tos and value adds, which are like step one, do this, step two, do this. And then step and then three is you're the, like the nutritional, your teaching pieces like value adds, the nutritional differences between a sweet potato and a white potato. And then you're going to have your, your connection pieces. So this is your relatability and aspirational. These are your stories, your story sell. These are your case studies. And then you're going to have motivational, inspiring types of content. So those are the types of content that go into the three core buckets in order to move people through that customer journey.