Two coaches discuss how to build offers that sell by focusing on the transformation clients want, not just what you're selling. They explain why most service providers price too low and how to position your offer around the specific result someone is paying for.
Number one, your offers and your profitable offer stack. Now most coaches, they get this wrong. They think, oh, my membership, my coaching, my one on one, that's not an offer. People are not laying awake at night thinking oh, I just can't wait to get this membership. That's not an offer. An offer is a presentation of an ask.
An offer is.
A proposal to a potential client of a.
Contracted promise to.
Get a specific desired outcome to solve a specific problem.
Now you often.
Hear people say attract people with a problem and sell them the solution and I think it's because of that really fun alliteration. However, what we really want to do.
Is attract.
People with a problem and sell them the transformation that your solution is going to provide for them. And it's not going to be a transformation that they need or that you want them to want. It's the transformation that your client want, want.
