This is a YouTube video titled "Crafting Purposeful Content: Engaging at Every Level" featuring Beverley Simpson discussing strategies for organizing content based on different levels of audience problem awareness and the intentions behind various types of content pieces. The content is a monologue or presentation by Beverley Simpson recorded in January 2025.
When I'm organizing my content, it's important to recognize that there are two levels of problem awareness. You have people that are in a problem that either they don't know about it or they're doing all the wrong things to fix it. So maybe level one, they don't know what the real problem is. Maybe level two, they do know what the real problem is, but they're doing all the wrong things to fix it. So you'll have content that's designed to meet level one people where they're at, and designed to meet level two people where they're at. You can't get this wrong. But what happens, and what I see a lot on social, is that people are not intentional and they're not even aware of what type of content piece they're trying to create. Because not all pieces of content have the same intention. Some pieces of content will be designed to reach more people. Some people will. Pieces of content will be designed for more leads, and some pieces of content will be designed to be promotional and ask people to make a buying decision.
