This is a YouTube video titled "Create strategic partnerships" containing a monologue or presentation segment from October 18, 2023, discussing strategies for forming business partnerships, specifically focusing on referral incentives and potential partners like wedding planners. The content appears to be a single speaker sharing business advice without conversational interaction.
So step number eight, create strategic partnerships. So we've kind of touched on creating strategic partnerships when we talked about bringing value to other businesses. But in this case, I want to think, like thinking outside of the box, thinking of people who serve the people who inevitably need the things that you offer, too. And so perhaps, maybe that strategic partnership could be like a kickback for if that person refers somebody to you, you can give them a credit or referral bonus, something like that. And the businesses that I've identified, and it's not limited to this, this is just scratching the surface, is wedding planners, because if you're working with wedding planner, you're probably working in advance of the wedding. And I'm sure that the people involved in the wedding have certain goals for their mental and physical health, which probably correlate with the offer that you provide.
