This is a YouTube video titled "Creating Online Offerings Balancing Audience Desires with Core Passion" recorded in April 2025. The content features a single speaker discussing strategies for creating products and services that align with the creator's passion and the true desires of their audience, particularly focusing on health and wellness niches. The speaker emphasizes the importance of understanding what clients really want versus what they say they want to effectively serve and attract the right audience.
You get to decide, this is your business. What do you want to talk about every single day? Now, a lot of people out there will accidentally create products and services for their people based on what their people want or what people. What their people say that they want, meaning they'll go out and they'll survey, or they'll all their audience and then what ends up happening is one of two things. People will either accidentally build a prison that they a job they actually don't want to do. That'll be number one, or number two, they'll create what they think their clients want, when in reality that's not what they really want. Because clients will either tell you what they think you want to hear, or they'll tell you what they think they need, which is not the same thing as what they want. And this can be very tricky for people when they're dealing with messaging because human beings will say one thing and mean another thing. And that can be very challenging to navigate. But for the purposes of this video, let's just keep it simple. You get to decide what do you want to talk about every single day? Who do you want to serve? Because if they're not hanging out with you now, we're about to create the content that's going to attract them. But in order to do that, you must know what are the problems that they're in? What is it that they want? Not what they need, what they really want. And we're going to create products, services all around that, starting from deciding what it is you want to talk about. Are you in the health field? Are you in the wealth field? Are you in relationships field? For the purposes of who I work with, I primarily work with people in the health and wellness space. But health and wellness can look from mental, physical, emotional. So and the reason why is because I love it. I love creating content around health and wellness. Mental, spiritual, physical. So would these principles work for a real estate business? Sure. I don't particularly love real estate. Look at my house. Like, I can't. I don't know how to make things beautiful in that way. So I'm not the best coach for you. But the principles run in. So you need to decide, what is it that you want to do every single day, all day long? What do you want to talk about? What outcomes do you want to deliver? So this is how I speak to niche. What are the problems that you want to solve? What are the outcomes you want to deliver on? How specifically are you going to solve those problems to get those outcomes? And who are you specifically serving start there.
