A breakdown of how to use free challenges and Facebook ads to build a customer base, then convert those participants into paying clients with premium offers. The strategy focuses on scaling a business by turning free engagement into actual revenue.
One of my clients are. When she implemented that process, she used Facebook ads to bring 400 people into her free challenge. But her Facebook ads were zero. Why? Because she had a $7 low ticket offer to enhance that experience, which offset her ads. This is how you scale and how you scale faster. And this is also how you stop attracting freebie seekers who are just trying to pick your brain. And instead people who are ready to invest in themselves, they don't have to invest thousands of dollars. Because here's the truth of the matter. Especially in our economic state, you have a small percentage of people that are going to be your ideal client. Now, that doesn't mean that. Oh my gosh, that means I have to not have high ticket. High ticket is dead. Not. None of that is true. It's more that in order to hit your goals, especially if it's 100k, 200k, even a million, you need about 10 to 100 people to buy a premium offer. That's it. And there are 8 billion people on this planet. You need 10. And so we use a front end offer, free and low ticket, so that you can get to the masses.
