Learn how to build content that proves your method works before asking people to buy. The speaker explains why showing results upfront, not just teaching, turns viewers into customers.
The next category topic is results in advance meaning are you creating content that is demonstrating proof that your process works. So this is where your educational and value add content really comes into play and it's important. Now people get spend the majority of time here but then they accidentally end up treating their content like the encyclopedia or Google. So if your page your content looks like Google then you're likely missing the mark here. So if your workouts and nutrition tips and mindset hacks are getting great engagement or even views but they're not converting into clients then what might be happening is that we are not creating enough of a gap and reason to take the next step which becomes the third type of content which is content that says yes to yourself. Now not every piece of content that that I'm going to create with results in advance is designed to sell someone become a promotional content but it is designed to create a gap to to invite them to take the next step.
