This is a YouTube video titled "Exploring the communication of offer" containing a monologue by Beverley Simpson recorded on January 19, 2024. Beverley discusses the importance of clearly communicating the value and outcomes of offers to clients, emphasizing how clarity in messaging impacts client success and business growth.
Now along those lines, in terms of the communication, let's also take a you know what, I'll also say too that I'll see this a lot in formula clients or I'll see this a lot in accelerator clients, especially when it comes to offer. If you can't communicate what your offer actually does and for who, then you are likely going to struggle because if you're not clear about what your offer is, how can you expect your client to be clear on what your offer is and they're not laying awake at night being like, oh man, I just need another coach. I just need this membership. I just need this course. They're not thinking about the facts and features. They're actually thinking about outcomes and problems. So we need to be able to communicate problems, outcomes that we deliver intangible and tangible so that they know that they're being successful. So, so we can go back to the satisfaction of client results and then your offer will start to take off.
