This is a YouTube video titled "How Eve Guzman Created a 7 Figure Product" containing a monologue by Eve Guzman from April 10, 2023, where she shares her personal journey and strategies for creating successful coaching programs by addressing gaps she experienced in other programs.
So how did I create the seven figure products? For me to even start selling one on one coaching, I had to share my personal story of struggle. So like my mess became my message for one on one. And it came the same thing for fitness and nutrition coaching. Because I won't lie, every business coach I hire, like, it has not always been like, you know, sunshine, rainbows. In this program, I put things that I wasn't getting from other programs. There are some programs I was in where I never got to speak to the person that created it. There were programs that I was in that didn't have like a portal and availability to learn or just the availability to have like hot seat coaching and not just be like talked at all the time. And so I niched down and created all the programs that I wish I would have had. That's one really why my programs have done so well. And so like they're getting what they want and they're getting what they need. And that's when I built macro mentorship for coaches.
