How Market Saturation Influences Business Success

Market saturation. All that means is that it requires a new level of market sophistication, meaning the communication of the value. This comes from a book called Breakthrough Advertising. I've talked about this on the show before, and it's very dense and it's very expensive. So I'm going to do my best to just summarize it, but there are five levels of market saturation that require five levels of market sophistication. The first is to market. The first to market. So the example I always give is Amelia Earhart is the first woman pilot. She died and she didn't make it, but everyone knows her name. Nobody knows the second, the third, and the fourth. And it doesn't matter that they were. That they got there faster. It doesn't matter that they got there more efficiently, and it doesn't matter that they even got there alive. What matters is that they weren't first. So first to market literally just gets to be the first to invent this idea. But that doesn't mean that they're the only ones that get to, you know, generate a business. Like, I always think of, like, Arnold Schwarzenegger, who's, you know, considered, you know, the father of fitness or grandfather or Godfather or whatever. But he. I always think of him as, like, someone who's, you know, in. It would be considered a first to marketplace. I would not be a coach or a trainer if it were. If he was my. My trainer. We. And I have nothing against him. I just. He's not the one. He's not the vibe for me, and that's fine. That's a good thing, right? Another reason why it's good to have different people, because if I had to learn from just one person and I can't listen to them, like, oh, that would suck. And I don't want that. So. So it's a good thing that there are multiple different options. So the York producer market.