A coach explains why promoting your services isn't sleazy. She contrasts coaches' hesitation to market themselves with the confident misinformation spread by wellness influencers, then shows how to talk about what you offer without apology.
What happens is all these coaches, especially when they're new, they. They spend 90 days building a like and trust, not generating any revenue, and then they go to share their promotions and then they come from this place of like, oh, I'm so sorry, let me just do this promotional week and then I'll go back to doing all the value which unconsciously, subconsciously, they are sharing this message that they're somehow wrong, bad or, or doing something bad by inviting people to say yes to themselves. Meanwhile, there are experts, and I put this in quotes if you're listening on the show, who are sharing on the inner, on the interwebs that they need. People need to drink their urine in order to be healthy, that people need to, you know, stay away from vegetables and like, just all a lot of misinformation on the Internet that people are willing to do in an effort to, to get the body that they want, to have the health that they want. All of that is in an effort to, to make that work. All of that is in an effort to get to their goals. Meanwhile, we feel bad about showing them the right way or the best way or, or the go the. The way that's going to work for them. So the results last. We feel bad about that. We think we're being sleazy. We think, oh, we're not. We haven't built enough trust or added enough value. Meanwhile, people are out there being like, drink your urine to be healthy. I mean, the absurdity of that. Now, if that's. You, like, don't. It's okay. You're not alone. Like, of course that we feel this way. We're taught by coaches to, to, you know, add a ton of value. And that's how people buy when the reality is if that were really true, then then people likely wouldn't be drinking their urine or eating, you know, cinnamon orange peels and burning their esophagus and being in the er really what people are doing is they're looking for the way, the best way, not the second best way. No one's googling what's the second best way to X, Y, Z. No, they're not doing that. They want to know how to solve the problem that they know that they're in to get the outcome that they want. That's it. That's what you're doing. You are communicating that your solution, your way is the best way to solve the problem that they're in to get the outcome that they want. That's it. Along the way, you're going to expose the truth about maybe the real problem that they're in, that they don't even realize that's what we're doing.
