This is a YouTube video titled "How to build a content trail with video marketing" containing a monologue or talk from November 7, 2023, focused on strategies for using short-form and longer video content across social media platforms to enhance video marketing efforts.
So despite the fact that your strength may be in writing, or despite the fact that you may be really scared of creating video, video is a good idea. So perhaps start with short form on your social media platform and then also utilize YouTube. You don't have to do one hour videos, but perhaps get used to doing 20 minute videos. Maybe get into doing some webinars. Cross promote your short form. So if you're making reels, if you're making TikToks, there's an opportunity for you to also put that on for YouTube shorts, as long as they're 60 seconds or less. And don't leave that opportunity on the table. Make sure that you're doing that kind of stuff.
