This is a YouTube video titled "How to build a P&L with a lead generation budget" containing a business-focused talk from January 5, 2024. The speaker, NehemBaan Mashru, discusses financial clarity in online business, emphasizing profit margins, lead acquisition budgets, and systematic conversion strategies for scaling revenue.
But you have to be very clear on who comes first. You also have to be very clear on your profit losses, margins because a 7k salary is not going to be a 7k revenue. So, so here's what I like to do and what I like to teach my clients, okay? Because if you're in the online space, you want to have a good 50 to 60% profit margin. The majority of your budget, in my opinion can come from the lead acquisition because it's either the now that we have all these systems set up when you're in this phase of like 10 to 50k, meaning, okay, I know that my offer is converting. I know my strategy. I know the structure and the fulfillment. Now I've dialed it in. Okay? Now we need to have a systematic conversion content approach to attract new people and convert them. Okay? Now you could do it organically. It's just the slow track.
