This is a YouTube video titled "How to build trust in your people" containing a monologue or talk from December 19, 2023, focused on strategies for structuring offers and memberships to build trust and guide clients through a clear progression from free to high-ticket products. The speaker discusses avoiding overwhelming clients by providing a clear path and addressing problems step-by-step. There is only one speaker and no indication of Beverley Simpson's involvement.
Memberships are excellent components and what I like to teach my accelerators is how they can really maximize low ticket offers so that they to move them into high ticket because you really need an offer stack, you need free stuff, you need accessible stuff and you need high ticket premium stuff. So what happens to people when they just information dump and that there's no clear path to go into the next step? They run the risk of overwhelming their client and then their client doesn't take action and, and then it starts to break a sense of trust and oh, this process doesn't work for me. So instead by all means give your best stuff away for free of course. But we also want to create the gap. What is the next problem? So it's either going to solve the first problem and then what's the next problem that your course or program or your coaching is going to fix. The next thing that you can do is expose the real problem. So this is shifting perspective. A lot of people are operating from mistakes and misconceptions.
