This is a YouTube video titled "How to create a $10,000 experience" containing a conversation from August 15, 2023, featuring Beverley Simpson and another speaker discussing pricing models and customer experience strategies, including examples of high-priced luxury items.
Nobody's doing that because nobody's thinking about the, their. Their pricing model through the lens of.
What type of an.
Experience do I want to create for.
My customer, for my client? And I think that's.
Such an empowering way to start thinking about what your.
Current offers look like and what your next offers look like.
I think, too, you know, as someone who's gone through that, you know, similar conversation because, um, you know, as a master marketer, I'm always considering the other side because there's, you know, two sides to every story, right? So I know I've said to you before, no one's going to pay $1,000 for a dessert, you know, or a Butterfinger. But then we started thinking about it and we're both in New York and we're like, well, wait a second. There's that Serendipity restaurant that has $1,000 ice cream on there and people travel all over the world to eat that dessert.
