This is a YouTube video titled "How to drive more reach and leads #fitnessmarketing #personaltrainer" containing a single-speaker presentation from October 16, 2024. The speaker provides marketing tips specifically for health professionals on Instagram, focusing on how to capture and maintain audience attention using audio, visual, and kinesthetic cues, along with practical hook ideas to increase reach and customer engagement.
You have 0 to 3 seconds to capture someone's attention and 4 to 7 seconds to keep it. So if you're a health pro who wants more reach, more leads, more sales, specifically on Instagram, bookmark this post about to show you four powerful places you can use to capture the attention of your ideal client. And when you stay till the end, I'll give you tangible hooks that you can instantly implement and show you the difference between hooks that drive more reach and hooks that drive more customers. So first, understand that it's not just what you say, but it's also how you say it. And your client is going to have different types of learning styles so there are audio cues, there are kinesthetic cues, some movement cues, and visual cues. So in addition to the first line of what you say as an audio cue, here are some other examples that are audio and bonus they can reset your audience attention as you use them throughout your content. Here are three places that you can use visual cues. First in the title on the actual piece, whether it's a carousel or a reel. Jump cuts where we remove gaps and change the size of the frame plus visual transitions like this. Another example is the first line in the caption and then the title on the piece. So when someone comes at a glance, they know is this piece for me. Here are the kinesthetic options that you can use, which is movement where you just move into the screen. And you can also use this with your quick edits, both as a visual and kinesthetic cue. Get ready to screenshot. Here are some hook ideas you can instantly implement to change your content and if this helped you follow for more bizgrowth tips.