This is a YouTube video titled "How To Find Good Business Advice in the Fitness and Wellness Industry" containing a monologue by Beverley Simpson recorded on April 28, 2023. Beverley discusses common business advice about posting content daily, explaining why it may not be effective and offering insights on how to provide true value to attract more customers.
Just add massive value and post every single day is some of the most overused business advice out there, and it's doing you a disservice, especially if you're struggling. But I get it. No one wants to be the Internet's best kept secret, and if you want to generate more revenue in your business, you need to put your offer in front of more people. However, have you asked yourself what's considered massive value? Because chances are you've been posting every single day, or at least every other day, putting out your favorite workouts, doing your best how to's, and still not getting any traction. How do you provide massive value and how do you know when you've provided it? Well, let me give you a hint. It's not what most people think. It's not your how to content. When you provide clarity and create demand for your offer, you will add more value and more customers.
