Two gym owners discuss finding your unique angle for social media. They work through what makes your gym different: your story, your members, your results. The hook isn't about being the biggest or cheapest. It's what only you can show.
Right. So as a business owner, what's that, like, one thing you've done that makes you really proud?
Well, first of all, buying.
It, negotiating.
Getting the gym. But somebody pause.
That's the hook.
Yeah, that's.
The hook for the piece. It's a hook for a piece. Right? And yes, buying, negotiating, that's fucking amazing. But, like, that piece can go so many different directions. It could be about, like. I kind of want to brag to you about my turf for a sec. And you do the whole thing. The infinity green, which I would love the part that this process that's missing, if any of you were like a one on one client, where we would have already done is I would know your goals, right? Maybe your goal is in all of this. Because one of the questions I'll sometimes ask because we do a big intake form and all of that is like, why are you doing this? What are your actual goals with this? And if you're like, I just want. I would love more clients. I want brain awareness for the gym.
