This is a YouTube video titled "How to Grow and Scale Your Business Online" featuring Beverley Simpson discussing strategies for business growth through paid traffic channels like Facebook and Instagram ads, as well as the limitations of organic marketing. The content is a monologue or presentation focused on marketing tactics for scaling businesses, recorded in May 2023.
In order for you to grow and scale your business, you need to use some form of paid traffic. The fastest growing businesses are using Facebook ads, Instagram and Facebook. I would say YouTube. I know people have success. However, it takes such a long time to build and grow. Right. Once you get that rhythm and the momentum built, if you have the time to wait, you can literally start getting results faster with Facebook and Instagram. So I wanted to also talk about organic, because I don't think you should ever have all your eggs in one basket. So organic marketing can only get you so far. Okay. So I have this client where she was like, literally implementing every single organic strategy. I mean, multiple reels a day, stories, this and that, killing it with sales. Three months later, it dropped.
