This is a YouTube video titled "How to increase the value of your content & products and decide what goes behind a paywall" featuring Beverley Simpson delivering a monologue on evaluating the value of paid versus free content, focusing on speeding up implementation and enhancing user experience for business growth. The content is a single-speaker presentation from April 7, 2023.
Have you ever invested in someone's paid programs, products and services only to realize that you got more value out of their free stuff? Me too. It's a good thing. Here's why. Because now you can look at your own buying behaviors as well as your own expectations of what was to happen to ensure you don't do the same thing for your clients. In order to do that, let's look at two things. Number one, the best, most important lever of adding value speed. How can you speed up the implementation in order to get to the desired outcome? Lastly, what's the experience of the process? You could buy a Taylor Swift album for $10 and listen to it whenever you want or you can listen to the same music at a concert. How can you upgrade the experience regardless of the asking investment? And how can you increase the speed of implementation to get to the desired outcome? This helped you follow for more business growth tips.
