This is a YouTube video titled "How to Leverage Relatable Content for Professional Growth" featuring Beverley Simpson discussing strategies for using relatable and entertaining content professionally, including the use of memes and educational posts to engage audiences and leverage social media algorithms. The content is from April 2025 and focuses on content marketing techniques.
So typically people see relatable content that is shared and relatable and entertaining. So how as a professional can you use that type of relatability content that instead of just being vulnerable for for for funsies, you can actually use like a funny meme or a funny video and put context around why taking the next step is really important. Or let me show you how for free stuff that gets shared. So and if you're not sure, think about what you share because remember from the algorithms episode, Instagram is really looking at how you show up as signals. So of the content types polarizing connection educational, which is your how to and then you have your value add. So these are your educational pieces of content that aren't necessarily Step 1 Step 2 Step 3 How to get vegetables at breakfast Step 1 Step 2 Step 3 versus the nutritional differences between a sweet potato and a white potato.
